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MKTG71-600: Marketing Fundamentals

Description

An introduction to the essentials of marketing critical to managing profitable customer relationships in today’s dynamic and connected environment. You will learn how to acquire and retain the right customers through the application of consumer behaviour, market research, market segmentation, targeting, positioning and customer relationship management. The primary aim of this subject is to foster a customer-centric orientation and a marketing mindset when addressing business issues.

Subject details

Type: Postgraduate Subject
Code: MKTG71-600
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • May 2022 [Standard Offering]
  • September 2022 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2021: $5,110.00
  • Commencing in 2022: $5,170.00
  • Commencing in 2023: $5,300.00
  • Commencing in 2021: $5,570.00
  • Commencing in 2022: $5,570.00
  • Commencing in 2023: $5,710.00

Learning objectives

1. Demonstrate knowledge of fundamental marketing concepts. 2. Apply fundamental marketing concepts to critically evaluate a marketing problem. 3. Demonstrate leadership, initiative and teamwork through participation in a group assignment that applies the fundamental concepts of marketing to critically evaluate a marketing problem. 4. Demonstrate effective oral communication skills required of marketing professionals. 5. Demonstrate effective written communication skills required of marketing professionals.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 20/03/2022
    Semester start: 16/05/2022
    Subject start: 16/05/2022
    Cancellation 1: 30/05/2022
    Cancellation 2: 06/06/2022
    Last enrolment: 29/05/2022
    Withdraw - Financial: 11/06/2022
    Withdraw - Academic: 02/07/2022
    Teaching census: 10/06/2022
  • Standard Offering
    Enrolment opens: 17/07/2022
    Semester start: 12/09/2022
    Subject start: 12/09/2022
    Cancellation 1: 26/09/2022
    Cancellation 2: 03/10/2022
    Last enrolment: 25/09/2022
    Withdraw - Financial: 08/10/2022
    Withdraw - Academic: 29/10/2022
    Teaching census: 07/10/2022
Standard Offering
Enrolment opens: 20/03/2022
Semester start: 16/05/2022
Subject start: 16/05/2022
Cancellation 1: 30/05/2022
Cancellation 2: 06/06/2022
Last enrolment: 29/05/2022
Withdraw - Financial: 11/06/2022
Withdraw - Academic: 02/07/2022
Teaching census: 10/06/2022