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MKTG71-312: Internet and Social Media Marketing

Description

The Internet is expected to play many important roles within a traditional marketing effort and it may also come to serve as the foundation of a firm’s marketing effort. Marketing is about anticipating and satisfying buyers’ needs. One purpose of this subject is to acquaint students with the special behavioural considerations for buyers when the Internet plays a role in the firms’ marketing effort. The second purpose is to evaluate how the special characteristics of the electronic environment alter traditional marketing tactics (products/services, pricing, promotion and distribution) and dictate a need to create new forms of product and service delivery.

Subject details

TypePostgraduate
CodeMKTG71-312
EFTSL0.125
FacultyBond Business School
Semesters offered
  • January 2019 [Standard Offering]
Credit10
Study abroadAvailable to Study Abroad students
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2018: $4,591
  • Commencing in 2019: $4,760

Learning outcomes

1. Demonstrate advanced knowledge of internet and social media marketing relevant for the online business environment.
2. Apply an integrated knowledge of concepts, techniques and frameworks to solve a complex online marketing problem.
3. Identify problems, define objectives, analyse quantitative and qualitative information and leverage available technologies to creatively solve marketing challenges and achieve stated business goals.
4. Demonstrate effective written skills across a range of business situations and audiences.

Prerequisites

MKTG71-600 - Marketing Fundamentals OR MKTG71-104 - Marketing Management

Subject outlines

Subject dates

Standard Offering
Enrolment opens12/11/2017
Semester start15/01/2018
Subject start15/01/2018
Cancellation 1?29/01/2018
Cancellation 2?05/02/2018
Last enrolment28/01/2018
Last withdrawal?09/02/2018
Teaching census?09/02/2018