You are viewing this page as a domestic student.
Change to International

You are a domestic student if you are an Australian citizen, a New Zealand citizen or the holder of an Australian permanent visa.

You are an international student whether you are within or outside Australia and you do not meet the domestic student criteria.

Coronavirus (COVID-19): advice and support for the Bond community. Read more

MKTG71-312: Internet and Social Media Marketing

Description

The Internet is expected to play many important roles within a traditional marketing effort and it may also come to serve as the foundation of a firm’s marketing effort. Marketing is about anticipating and satisfying buyers’ needs. One purpose of this subject is to acquaint students with the special behavioural considerations for buyers when the Internet plays a role in the firms’ marketing effort. The second purpose is to evaluate how the special characteristics of the electronic environment alter traditional marketing tactics (products/services, pricing, promotion and distribution) and dictate a need to create new forms of product and service delivery.

Subject details

TypePostgraduate
CodeMKTG71-312
EFTSL0.125
FacultyBond Business School
Semesters offered
  • January 2021 [Standard Offering]
Credit10
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2020: $4,930
  • Commencing in 2021: $5,110

Learning outcomes

1. Demonstrate advanced knowledge of internet and social media marketing relevant for the online business environment.
2. Apply an integrated knowledge of concepts, techniques and frameworks to solve a complex online marketing problem.
3. Identify problems, define objectives, analyse quantitative and qualitative information and leverage available technologies to creatively solve marketing challenges and achieve stated business goals.
4. Demonstrate effective written skills across a range of business situations and audiences.

Enrolment requirements

Requisites: ?

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens10/11/2019
Semester start13/01/2020
Subject start13/01/2020
Cancellation 1?27/01/2020
Cancellation 2?03/02/2020
Last enrolment26/01/2020
Withdraw – Financial?08/02/2020
Withdraw – Academic?29/02/2020
Teaching census?07/02/2020