1. Apply a critical understanding of the theory, traditions and ethics of historical and contemporary storytelling to the development of plot and genre. 2. Create and articulate an original narrative premise and narrative arc, embedding elements of tension, drama and character development. 3. Generate a pitch, narrative outline and opening scene/chapters in industry-standard formats. 4. Evaluate and critique peer and industry work to assess strengths and weaknesses in the context of market, audience and narrative intent. 5. Formulate an approach to finding and harnessing publishing opportunities through a broad understanding of the evolving publishing landscape.