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GMBA70-105: E-Business Strategy

Description

This course provides the student with an overview of the current developments in this contemporary business world - a world which operates in a global, networked, technology platform – impacting on communications, on sales, on data collection. The rapid implementation of networked technologies worldwide has impacted national economies and transformed large and small organisations and generally impacted the way the world conducts business. Learning is based on case studies of high performing e-businesses to enable understanding of the strategic, technological, operational and organizational changes required as organisations manage strategic opportunities and threats resulting from what is often termed digital disruption in the market place. Strategies are categorized in to the areas of new business models emergence (start up e-businesses) and the consequent competitive effect, transformation of traditional business models into e-businesses, and the creation of virtual global businesses with outsourced functions performed by a range of specialist companies. The course also studies the move to digitalised core processes across the value chain– the e-enabling of customer relations; and enterprise resource planning, financial and accounting processes and human resource processes; and the emergence of global, digitalised supply chains. It reviews the financial opportunities and the technologies that reduce costs, improve productivity and efficiency, and transform concepts of speed and flexibility.

Subject details

TypePostgraduate
CodeGMBA70-105
EFTSL0.0625
FacultyBond Business School
Semesters offered
  • January 2021 [Non-Standard Offering - Bond-BBT]
Credit5
Study areas
  • Business and Commerce
Subject feesOffshore program fee

Learning outcomes

1. The challenges confronting companies, as they strive to build an e-business.
2. The challenge of managing standardised, global processes and implementing enterprise resource planning technologies that enable information based decision making based around reviews of key performance indicators
3. Customer relationship management including the identification of key issues; finding solutions; building revenue and market share and identifying opportunities and threats presented by implementing appropriate networked technologies.
4. Supply chain management and the role of networked technologies to enable the building of value networks/virtual organisations and competitive advantage. This will involve identifying operational, technological and managerial capabilities within the relationship to enable the control of costs and provide timely and quality solutions

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

Must be admitted into a BBT/MBA Program

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Non-Standard Offering - Bond-BBT
Enrolment opens11/11/2018
Semester start01/01/2019
Subject start04/03/2019
Cancellation 1?12/03/2019
Cancellation 2?13/03/2019
Last enrolment10/03/2019
Withdraw – Financial?19/03/2019
Withdraw – Academic?28/03/2019
Teaching census?18/03/2019