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GMBA70-105: E-Business Strategy

Description

This course provides the student with an overview of the current developments in this contemporary business world - a world which operates in a global, networked, technology platform – impacting on communications, on sales, on data collection. The rapid implementation of networked technologies worldwide has impacted national economies and transformed large and small organisations and generally impacted the way the world conducts business. Learning is based on case studies of high performing e-businesses to enable understanding of the strategic, technological, operational and organizational changes required as organisations manage strategic opportunities and threats resulting from what is often termed digital disruption in the market place. Strategies are categorized in to the areas of new business models emergence (start up e-businesses) and the consequent competitive effect, transformation of traditional business models into e-businesses, and the creation of virtual global businesses with outsourced functions performed by a range of specialist companies. The course also studies the move to digitalised core processes across the value chain– the e-enabling of customer relations; and enterprise resource planning, financial and accounting processes and human resource processes; and the emergence of global, digitalised supply chains. It reviews the financial opportunities and the technologies that reduce costs, improve productivity and efficiency, and transform concepts of speed and flexibility.

Subject details

Type: Postgraduate Subject
Code: GMBA70-105
Faculty: Bond Business School
Semesters offered:
  • January - Bond-BBT MBA 2022 [Non-Standard Offering - Bond-BBT]
  • January - Bond-BBT MBA 2023 [Non-Standard Offering - Bond-BBT]
Credit: 5
Study areas:
  • Business, Commerce, and Entrepreneurship

Learning objectives

1. The challenges confronting companies, as they strive to build an e-business. 2. The challenge of managing standardised, global processes and implementing enterprise resource planning technologies that enable information based decision making based around reviews of key performance indicators 3. Customer relationship management including the identification of key issues; finding solutions; building revenue and market share and identifying opportunities and threats presented by implementing appropriate networked technologies. 4. Supply chain management and the role of networked technologies to enable the building of value networks/virtual organisations and competitive advantage. This will involve identifying operational, technological and managerial capabilities within the relationship to enable the control of costs and provide timely and quality solutions

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions: This subject is not available to
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

Must be admitted into a BBT/MBA Program

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject dates

  • Non-Standard Offering - Bond-BBT
    Enrolment opens: 14/11/2021
    Semester start: 01/01/2022
    Subject start: 17/01/2022
    Cancellation 1: 31/01/2022
    Cancellation 2: 04/02/2022
    Last enrolment: 29/01/2022
    Withdraw - Financial: 14/02/2022
    Withdraw - Academic: 03/03/2022
    Teaching census: 13/02/2022
  • Non-Standard Offering - Bond-BBT
    Enrolment opens: 15/11/2022
    Semester start: 06/02/2023
    Subject start: 06/02/2023
    Cancellation 1: 14/02/2023
    Cancellation 2: 15/02/2023
    Last enrolment: 12/02/2023
    Withdraw - Financial: 21/02/2023
    Withdraw - Academic: 02/03/2023
    Teaching census: 20/02/2023
Non-Standard Offering - Bond-BBT
Enrolment opens: 14/11/2021
Semester start: 01/01/2022
Subject start: 17/01/2022
Cancellation 1: 31/01/2022
Cancellation 2: 04/02/2022
Last enrolment: 29/01/2022
Withdraw - Financial: 14/02/2022
Withdraw - Academic: 03/03/2022
Teaching census: 13/02/2022