GMBA70-105: E-Business Strategy

This course provides the student with an overview of the current developments in this contemporary business world - a world which operates in a global, networked, technology platform – impacting on communications, on sales, on data collection. The rapid implementation of networked technologies worldwide has impacted national economies and transformed large and small organisations and generally impacted the way the world conducts business. Learning is based on case studies of high performing e-businesses to enable understanding of the strategic, technological, operational and organizational changes required as organisations manage strategic opportunities and threats resulting from what is often termed digital disruption in the market place. Strategies are categorized in to the areas of new business models emergence (start up e-businesses) and the consequent competitive effect, transformation of traditional business models into e-businesses, and the creation of virtual global businesses with outsourced functions performed by a range of specialist companies. The course also studies the move to digitalised core processes across the value chain– the e-enabling of customer relations; and enterprise resource planning, financial and accounting processes and human resource processes; and the emergence of global, digitalised supply chains. It reviews the financial opportunities and the technologies that reduce costs, improve productivity and efficiency, and transform concepts of speed and flexibility.