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COMN12-302: Digital Media and Society September 2021 [Standard]

General information

This subject examines changes to the global media environment to prepare future knowledge workers for the rapidly changing professional employment market. Some of the most profound changes have occurred in global communication networks, digitalisation of media, mobile content creation and delivery, human-machine interaction, virtualisation, artificial intelligence, big data, and video, sound and text democratisation. These global media trends are examined in their social context drawing on interdisciplinary studies that include humanities, arts, social sciences, and business.


Academic unit:Faculty of Society & Design
Subject code:COMN12-302
Subject title:Digital Media and Society
Subject level:Undergraduate
Semester/Year:September 2021
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Lecture: x12 (Total hours: 24) - Weekly Lecture
  • Tutorial: x12 (Total hours: 12) - Weekly Tutorial
  • Personal Study Hours: x12 (Total hours: 84) - Recommended Study Hours
Attendance and learning activities: Assessment items draw on a range of in-class exercises, activities, discussions and games designed to promote experiential learning. Attendance and engagement in classes will enhance performance on assessments and improve the shared experiences of all members of class.


Prescribed resources:
  • Mary T. Chayko (2021). Superconnected: The Internet, Digital Media, and Techno-Social Life. 3rd, Thousand Oaks, California: Sage Publications, Incorporated , 280. 10
  • Brand, J. (Ed.) (2019). Multiple Articles.
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
  2. Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
  3. Demonstrate ability to create on-line publications including a podcast and a blog.
  4. Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.


Assessment details

TypeTask%Timing*Outcomes assessed
Mixed Media Assignment Highbrow Blog 50% Week 6 1, 2, 3, 4.
Mixed Media Assignment Highbrow Podcast 50% Week 12 1, 2, 3, 4.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

Students are urged to bring tablet computers, laptops, and smartphones to class. Learning to manage digital tools for professional and creative expression is an important part of the experience and learning outcomes in this subject and will contribute to a competitive advantage for its engaged students.

Subject curriculum

In this unit, we discuss what 'new media' are and how they relate to social, political, and economic structures of society by making us "superconnected."


In this unit, we talk about new media and explore whether we change our media or it changes us by focussing on the concept of technological determinism.

1, 2.

In this unit, we discuss digital media from the perspectives of history and economy, and we explore how innovations are adopted in society and how they permeate culture.

1, 2.

In this unit, we explore the digitisation of human communication using the lenses of ethical and legal implications and we demonstrate that convergence is as cultural as it is technological.

1, 2.

In this unit, we explore the place of digital media in the knowledge economy from the perspectives of political economy and media. We begin an intense interest in Social Networking and knowledge work.

1, 2.

Journalism and Public Relations work with the collective will of interactive and participatory audiences. In this unit, we will talk about the emergence of interactivity, audience control, and participation and a newly active citizenry.

1, 2, 4.

Computers are more than a number-cruchers, they are communication tools that allow billions of us to exchange ideas. Computers have arguably allowed humans to move beyond the idea of a global village to become a collective network and an inter-connected hive of intelligence.

1, 2, 4.

As physical communities blend with virtual communities, security, privacy, and intellectual property require new knowledge and behaviours. In this unit, we explore the challenges of community, security, and intellectual property.

1, 3.

In this unit, we examine the role of innovations now affecting the personal, social, and professional spheres of human experience.

1, 3.

We complete the subject with a discussion of the juxtaposition of hype and the digital divide. In this unit, we explore potential futures for digital media and society.

1, 3, 4.
Approved on: Jul 9, 2021. Edition: 5.5