General Information
This subject examines changes to the global media environment to prepare future knowledge workers for the rapidly changing professional employment market. Some of the most profound changes have occurred in global communication networks, digitalisation of media, mobile content creation and delivery, human-machine interaction, virtualisation, artificial intelligence, big data, and video, sound and text democratisation. These global media trends are examined in their social context drawing on interdisciplinary studies that include humanities, arts, social sciences, and business.
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Details
Academic unit: Faculty of Society & Design Subject code: COMN12-302 Subject title: Digital Media and Society Subject level: Undergraduate Semester/Year: September 2020 Credit points: 10.000 -
Delivery & attendance
Timetable: https://bond.edu.au/timetable Delivery mode: Standard Workload items: - Lecture: x12 (Total hours: 24) - Weekly Lecture
- Tutorial: x12 (Total hours: 12) - Weekly Tutorial
- Personal Study Hours: x12 (Total hours: 84) - Recommended Study Hours
Attendance and learning activities: Assessment items draw on a range of in-class exercises, activities, discussions and games designed to promote experiential learning. Attendance and engagement in classes will enhance performance on assessments and improve the shared experiences of all members of class. -
Resources
Prescribed resources: Journals
- Brand, J. (Ed.) (2019). Multiple Articles. Digital Media and Society Resource List
iLearn@Bond & Email: iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
| Academic unit: | Faculty of Society & Design |
|---|---|
| Subject code: | COMN12-302 |
| Subject title: | Digital Media and Society |
| Subject level: | Undergraduate |
| Semester/Year: | September 2020 |
| Credit points: | 10.000 |
| Timetable: | https://bond.edu.au/timetable |
|---|---|
| Delivery mode: | Standard |
| Workload items: |
|
| Attendance and learning activities: | Assessment items draw on a range of in-class exercises, activities, discussions and games designed to promote experiential learning. Attendance and engagement in classes will enhance performance on assessments and improve the shared experiences of all members of class. |
| Prescribed resources: | Journals
|
|---|---|
| iLearn@Bond & Email: | iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au |
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
Nil |
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.
Generative Artificial Intelligence in Assessment
The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.
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Assessment details
Type Task % Timing* Outcomes assessed *Mixed Media Assignment Revision Blog and Podcast 1 50% Week 5 1,2,3,4 *Mixed Media Assignment Revision Blog and Podcast 2 50% Week 12 1,2,3,4 - * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
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Assessment criteria
Assessment criteria
High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment. Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
| Type | Task | % | Timing* | Outcomes assessed |
|---|---|---|---|---|
| *Mixed Media Assignment | Revision Blog and Podcast 1 | 50% | Week 5 | 1,2,3,4 |
| *Mixed Media Assignment | Revision Blog and Podcast 2 | 50% | Week 12 | 1,2,3,4 |
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
Assessment criteria
| High Distinction | 85-100 | Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. |
|---|---|---|
| Distinction | 75-84 | Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. |
| Credit | 65-74 | Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. |
| Pass | 50-64 | Usually awarded to students whose performance meets the requirements set for work provided for assessment. |
| Fail | 0-49 | Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. |
Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Study Information
Submission procedures
Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.
Academic Integrity
University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.
Bond University utilises Originality Reporting software to inform academic integrity.Feedback on assessment
Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.
Accessibility and Inclusion Support
If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.
Additional subject information
Students are urged to bring tablet computers, laptops, and smartphones to class. Learning to manage digital tools for professional and creative expression is an important part of the experience and learning outcomes in this subject and will contribute to a competitive advantage for its engaged students.
Subject curriculum
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An Introduction to Digital Media
In this unit, we introduce the unit with a discussion of what 'new media' are and how they relate to social, political and economic structures of society.
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Influences of Technological and Social Change
In this unit, we talk about new media and explore whether we change our media or it changes us by focussing on the concept of technological determinism.
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The Spread of New Media and New Ideas
In this unit, we talk about digital media from a historical and economic perspective, discussing how innovations are adopted in society and how they permeate culture.
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End-to-End Digital
In this unit we explore digitisation of human communication using the lenses of ethical and legal implications and we demonstrate that convergence is NOT only technological, it is also social.
SLOs included
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.
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The Knowledge Economy
In this unit we explore the notion of political economy and talk about the place of digital media in the knowledge economy. We begin intense interest in Social Networking.
SLOs included
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.
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Citizen Audiences and Participatory Culture
Journalism and Public Relations work with the collective will of interactive and participatory audiences. In this unit we will talk about the emergence of interactivity, of audience control and participation and a new citizenry we could call the digerati.
SLOs included
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.
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Networks and Collective Intelligence
The headlong march of the computer has been to become more than a number-crucher and instead a communication tool. Consumable and connected, computers have arguably allowed humans to move beyond the idea of a global village to become a collective network and an inter-connected hive of intelligence.
SLOs included
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.
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Transmedia Storytelling
What happens after convergence and digital capitalism in the knowledge economy? Transmedia storytelling! In this unit we investigate the schism that is creative industries versus user-generated content (and innovation).
SLOs included
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.
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Challenges of Democracy and Security
Digital media make surveillance cheap and ubiquitous. Consequently, personal security, privacy and intellectual property become commodities. In this unit, we explore communications freedoms, intellectual property and security.
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Virtuality, Reality and Games
The long march of media to cover the human senses and overcome time, space and reality leads to video games, virtual reality and augmented reality. This unit focuses on digital environments.
SLOs included
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.
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Restructuring Community
Digital media have become central to the formation of a global community. Physical community gives way to virtual community in this unit.
SLOs included
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.
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Hyping the Digital Divide
We complete the subject with a discussion of the juxtaposition of hype and the digital divide. In this unit we explore potential futures for digital media and society.
SLOs included
- Demonstrate knowledge of the key concepts and theories used to debate the merits of emerging media.
- Demonstrate ability to debate in written and oral work the opposing perspectives commonly held about the value of emerging media for the health of our society.
- Demonstrate ability to create on-line publications including a podcast and a blog.
- Demonstrate ability to complete work suitable for public dissemination by creating professional content according to deadlines.