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ADVT12-242: Creativity and Ideation in Advertising and Marketing Communication

Description

Creative insights are central to problem-solving and designing effective and memorable advertising campaigns. They are powerful in connecting messages with audiences, building brand recognition, and providing a good financial return on advertising investments. The challenge is how to develop creative problem-solving capacity; engage in different thinking; and become confident dealing with ambiguity, contradictions, uncertainty, novelty, and the unexpected. In this subject, you are encouraged to experiment with developing concepts through play and taking creative risks. You will explore different creative thinking practices, theories and processes, and use your new perspectives to develop creative message solutions.

Subject details

Type: Undergraduate Subject
Code: ADVT12-242
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • May 2023 [Standard Offering]
Credit: 10
Study areas:
  • Communication, Film, and Creative Media
Subject fees:
  • Commencing in 2023: $4,050.00
  • Commencing in 2024: $4,260.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2024: $5,730.00

Learning outcomes

  1. Explore and evaluate the effectiveness and appropriateness of multiple creative process methods and creative thinking practices.
  2. Identify barriers to creative ideation and develop practical strategies to overcome them.
  3. Develop your creative insight by experimenting with multiple communication challenges.
  4. Apply creative thinking techniques, approaches and processes by crafting a variety of communication solutions in the context of advertising, branding and integrated marketing communications.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 19/03/2023
    Semester start: 15/05/2023
    Subject start: 15/05/2023
    Cancellation 1: 29/05/2023
    Cancellation 2: 05/06/2023
    Last enrolment: 28/05/2023
    Withdraw - Financial: 10/06/2023
    Withdraw - Academic: 01/07/2023
    Teaching census: 09/06/2023
Standard Offering
Enrolment opens: 19/03/2023
Semester start: 15/05/2023
Subject start: 15/05/2023
Cancellation 1: 29/05/2023
Cancellation 2: 05/06/2023
Last enrolment: 28/05/2023
Withdraw - Financial: 10/06/2023
Withdraw - Academic: 01/07/2023
Teaching census: 09/06/2023