General Information
In this subject, students will learn about the history and culture of surfing and how the sport has evolved to form the basis of a multi-billion dollar, highly fragmented global industry. The modern surf industry incorporates sport, media, arts, apparel, hardware, tourism, education and technology sectors. This subject will be built around issues confronting managers in this industry and will utilise case studies and guest speakers to explore and understand the industry’s inherent challenges and opportunities. Surfing often takes place in urban centres, but also in socially and ecologically fragile regions – both contexts present challenges and opportunities for the industry’s key stakeholders. With its Olympic debut in Tokyo 2020, and with the commercialisation of artificial wave technology in the form of surf parks, surfing participation is set for unprecedented growth, presenting new opportunities and challenges. A sustainable development lens is adopted to examine surfing’s tangible and intangible impacts; its built and natural infrastructure; the regional and urban areas in which it takes place; and the private, public and third sector partnerships upon which the modern industry is built.
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Details
Academic unit: Bond Business School Subject code: SPMT11-127 Subject title: Surf Industry Studies Subject level: Undergraduate Semester/Year: January 2025 Credit points: 10.000 -
Delivery & attendance
Timetable: https://bond.edu.au/timetable Delivery mode: Standard Workload items: - Personal Study Hours: x12 (Total hours: 72) - Recommended study time & reviewing materials
- Seminar: x12 (Total hours: 24) - Seminar 1
- Seminar: x12 (Total hours: 24) - Seminar 2
Attendance and learning activities: Attendance at all class sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible. +++++ BBS uses a self and peer-evaluation system to support students engaged in group-based assessments. Students are expected to provide this feedback in a timely fashion as part of their assessment. The information gathered is used by the educator as partial evidence of equitable contributions by all group members and helps to determine individual marks for group assessments. -
Resources
Prescribed resources: No Prescribed resources.
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.iLearn@Bond & Email: iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications.
Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.
To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
| Academic unit: | Bond Business School |
|---|---|
| Subject code: | SPMT11-127 |
| Subject title: | Surf Industry Studies |
| Subject level: | Undergraduate |
| Semester/Year: | January 2025 |
| Credit points: | 10.000 |
| Timetable: | https://bond.edu.au/timetable |
|---|---|
| Delivery mode: | Standard |
| Workload items: |
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| Attendance and learning activities: | Attendance at all class sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible. +++++ BBS uses a self and peer-evaluation system to support students engaged in group-based assessments. Students are expected to provide this feedback in a timely fashion as part of their assessment. The information gathered is used by the educator as partial evidence of equitable contributions by all group members and helps to determine individual marks for group assessments. |
| Prescribed resources: | No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List. |
|---|---|
| iLearn@Bond & Email: | iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au |
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
Nil |
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Explain the history and culture of surfing and the fragmented nature of the modern global industry.
- Identify growth and participation patterns across different national contexts.
- Describe sustainability challenges and opportunities posed by the sport’s rapid growth.
- Apply an understanding of surf culture and sustainability principles to identify and analyse a major issue confronting the surf industry.
Generative Artificial Intelligence in Assessment
The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.
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Assessment details
Type Task % Timing* Outcomes assessed Case Study Respond to questions posed in relation to an assigned case study. 30.00% Week 5 1,2,3,4 Product Propose a topic for the main assignment. 10.00% Week 7 1,2,3,4 Product With a partner or individually, identify a sustainability issue in surfing. Define the nature of the issue in terms of its size, scope, impacts and current approaches to management, if any. Discuss what could/should be done to address this issue and what you see as potential ways forward. 40.00% Week 12 1,2,3,4 Activity Students will receive a mark based on their preparation for each subject meeting. Preparation is demonstrated through individual levels of engagement and participation in subject learning activities. 20.00% Ongoing 1,2,3,4 - * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
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Assessment criteria
Assessment criteria
High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment. Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
| Type | Task | % | Timing* | Outcomes assessed |
|---|---|---|---|---|
| Case Study | Respond to questions posed in relation to an assigned case study. | 30.00% | Week 5 | 1,2,3,4 |
| Product | Propose a topic for the main assignment. | 10.00% | Week 7 | 1,2,3,4 |
| Product | With a partner or individually, identify a sustainability issue in surfing. Define the nature of the issue in terms of its size, scope, impacts and current approaches to management, if any. Discuss what could/should be done to address this issue and what you see as potential ways forward. | 40.00% | Week 12 | 1,2,3,4 |
| Activity | Students will receive a mark based on their preparation for each subject meeting. Preparation is demonstrated through individual levels of engagement and participation in subject learning activities. | 20.00% | Ongoing | 1,2,3,4 |
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
Assessment criteria
| High Distinction | 85-100 | Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. |
|---|---|---|
| Distinction | 75-84 | Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. |
| Credit | 65-74 | Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. |
| Pass | 50-64 | Usually awarded to students whose performance meets the requirements set for work provided for assessment. |
| Fail | 0-49 | Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. |
Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Study Information
Submission procedures
Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A late penalty will be applied to all overdue assessment tasks unless the Lead Educator grants an extension. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.
Academic Integrity
Bond University‘s Student Code of Conduct Policy , Student Charter, Academic Integrity Policy and our Graduate Attributes guide expectations regarding student behaviour, their rights and responsibilities. Information on these topics can be found on our Academic Integrity webpage recognising that academic integrity involves demonstrating the principles of integrity (honesty, fairness, trust, professionalism, courage, responsibility, and respect) in words and actions across all aspects of academic endeavour.
Staff are required to report suspected misconduct. This includes all types of plagiarism, cheating, collusion, fabrication or falsification of data/content or other misconduct relating to assessment such as the falsification of medical certificates for assessment extensions. The longer term personal, social and financial consequences of misconduct can be severe, so please ask for help if you are unsure.
If your work is subject to an inquiry, you will be given an opportunity to respond and appropriate support will be provided. Academic work under inquiry will not be marked until the process has concluded. Penalties for misconduct include a warning, reduced grade, a requirement to repeat the assessment, suspension or expulsion from the University.
Feedback on assessment
Feedback on assessment will be provided to students according to the requirements of the Assessment Procedure Schedule A - Assessment Communication Procedure.
Whilst in most cases feedback should be provided within two weeks of the assessment submission due date, the Procedure should be checked if the assessment is linked to others or if the subject is a non-standard (e.g., intensive) subject.
Accessibility and Inclusion Support
Support is available to students where a physical, mental or neurological condition exists that would impact the student’s capacity to complete studies, exams or assessment tasks. For effective support, special requirement needs should be arranged with the University in advance of or at the start of each semester, or, for acute conditions, as soon as practicable after the condition arises. Reasonable adjustments are not guaranteed where applications are submitted late in the semester (for example, when lodged just prior to critical assessment and examination dates).
As outlined in the Accessibility and Inclusion Policy, to qualify for support, students must meet certain criteria. Students are also required to meet with the Accessibility and Inclusion Advisor who will ensure that reasonable adjustments are afforded to qualifying students.
For more information and to apply online, visit BondAbility.
Additional subject information
As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Subject curriculum
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Introduction and overview of subject and assessment items
Overview of Surf Industry Studies, how the subject came into being and discussion of expectations and assessment items.
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The ancient origins and history of surfing
Ancient Polynesian origins. Cultural clashes and the destructive role of Christian missionaries. Historical development through international diffusion and technological innovation.
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Surfing culture and media
Role of film and print media in surfing’s international diffusion. Evolution of the surfing subculture. Including field trip to Surf World Gold Coast Surfing Museum.
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Surfing participation and international growth trends
Surfing’s role in opening up destinations and stimulating economic development. Rates of growth, international comparisons, social impacts. Surf sport governance – regional, national, international. Discuss implications of programs like Surf Groms; WSL “Rising Tides”. Professional surfing and surfing as an elite, high performance sport. Olympic inclusion.
SLOs included
- Explain the history and culture of surfing and the fragmented nature of the modern global industry.
- Identify growth and participation patterns across different national contexts.
- Describe sustainability challenges and opportunities posed by the sport’s rapid growth.
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Surf instruction and allied services sector
Including field trip to a surf instruction operation.
SLOs included
- Identify growth and participation patterns across different national contexts.
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Surfing and the third sector: How surfing has been used to address community issues
Surfing and community development (e.g. Surfing for the Disabled; Surfing for post-traumatic stress disorder; WSL Pure). Gender relations and the democratisation of surfing. The World Surf Reserves movement. Surfing and environmental activism: Waves for Water; Surfers Against Sewage; Surfrider Foundation or Sea Shepherd.
SLOs included
- Explain the history and culture of surfing and the fragmented nature of the modern global industry.
- Describe sustainability challenges and opportunities posed by the sport’s rapid growth.
- Apply an understanding of surf culture and sustainability principles to identify and analyse a major issue confronting the surf industry.
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Surf tourism
Evolution, size and scope of the commercial surf tourism sector. Driving forces, negative and positive impacts of surf tourism. Locations where surf tourism takes place.
SLOs included
- Explain the history and culture of surfing and the fragmented nature of the modern global industry.
- Identify growth and participation patterns across different national contexts.
- Describe sustainability challenges and opportunities posed by the sport’s rapid growth.
- Apply an understanding of surf culture and sustainability principles to identify and analyse a major issue confronting the surf industry.
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Sustainable surf tourism
The concept of sustainable development. Explore cultural dimensions of surf tourism and how differences between various cultures influence tourist and host social behaviours. Application of sustainability principles to surf tourism. Sustainable STOKE: Sustainability certification in surf tourism.
SLOs included
- Explain the history and culture of surfing and the fragmented nature of the modern global industry.
- Identify growth and participation patterns across different national contexts.
- Describe sustainability challenges and opportunities posed by the sport’s rapid growth.
- Apply an understanding of surf culture and sustainability principles to identify and analyse a major issue confronting the surf industry.
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Surfing and the public and corporate sectors
Identification of the economic growth drivers and major corporate players in the global surfing economy (hardware, apparel, media, and tourism sectors). The role of non-endemic corporate actors in the surfing economy. How governments in different regions around the world have attempted to leverage the surfing economy.
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Future challenges for the surf industry and semester wrap-up
Discussion of the future challenges, anticpated trends for surfing as a sport and industry. Semester wrap up.
SLOs included
- Explain the history and culture of surfing and the fragmented nature of the modern global industry.
- Identify growth and participation patterns across different national contexts.
- Describe sustainability challenges and opportunities posed by the sport’s rapid growth.
- Apply an understanding of surf culture and sustainability principles to identify and analyse a major issue confronting the surf industry.