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Machine Learning in Business

General Information

Unprecedented volumes of data are being created on an almost daily basis and the amount of data we generate is expected to double every two years. This ‘Big Data’ has the power to change the way we work, live, and think. This subject is designed to provide students with the knowledge and skills to analyse Big Data in a variety of business contexts. Specifically, mathematical and practical applications of Artificial Neural Networks, Support Vector Machines, Natural Language Processing and Ensemble Decision Tree techniques are explored.  Valuable skills in the use of these techniques are reinforced with practical application.

  • Academic unit: Bond Business School
    Subject code: DTSC13-301
    Subject title: Machine Learning in Business
    Subject level: Undergraduate
    Semester/Year: May 2020
    Credit points: 10.000
  • Timetable: https://bond.edu.au/timetable
    Delivery mode: Standard
    Workload items:
    • Computer Lab: x12 (Total hours: 24) - Laboratory
    • Lecture: x12 (Total hours: 24) - Weekly Lecture
    • Personal Study Hours: x12 (Total hours: 72) - Study time and reviewing materials
    Attendance and learning activities: Attendance at all class sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible.
  • Prescribed resources:

    Books

    • Hastie, Tibshirani and Friedman (2009). The Elements of Statistical Learning. 2nd, Also online at http://statweb.stanford.edu/~tibs/ElemStatLearn/ Springer-Verlag
    After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
    iLearn@Bond & Email: iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

    To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au

Academic unit: Bond Business School
Subject code: DTSC13-301
Subject title: Machine Learning in Business
Subject level: Undergraduate
Semester/Year: May 2020
Credit points: 10.000

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Possess demonstrable knowledge in elementary probability theory, statistics, elementary calculus and linear algebra to the level of a unit such as STAT11-112 Quantitative Methods as well as basic data science concepts and techniques to the level of a unit such as INFT12-216 Data Science

Restrictions:

Nil

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:

  1. Recognise and communicate the inputs, outputs, relationships, boundaries, and data transformations of digital systems.
  2. Design, train and use neural networks, SVN and ensemble tree models for business data systems.
  3. Apply statistical techniques and mathematical reasoning to formulate machine learning tools for data analysis.
  4. Apply the language, thinking and tools of data retrieval and manipulation to real-world problems.
  5. Apply the communication framework for translating data analysis into decision making outcomes.
  6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience.

Generative Artificial Intelligence in Assessment

The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.

  • Type Task % Timing* Outcomes assessed
    Computer-Aided Examination (Open) Comprehensive final examination 40% Final Examination Period 1,2,3,4,5,6
    Written Report ANN Assignment. This assignment requires students to write an academic paper. The contribution to the literature is stylized to be the objective reporting of the training and testing of a Deep Learning Network. 20% Week 5 2,3,5,6
    Written Report Machine Learning for Business. This assignment asks students to prepare a business report as a consultant. Data collection and analysis must be conveyed succinctly in the Executive Summary. 20% Week 9 1,2,3,5,6
    Written Report Machine Learning Techniques. For this task, students will analyse the same set of business data by a variety of techniques and present the comparative results. 20% Week 12 1,3,4,5,6
    • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
    • C = Students must reach a level of competency to successfully complete this assessment.
  • Assessment criteria

    High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
    Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
    Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
    Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
    Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

    Quality assurance

    For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Type Task % Timing* Outcomes assessed
Computer-Aided Examination (Open) Comprehensive final examination 40% Final Examination Period 1,2,3,4,5,6
Written Report ANN Assignment. This assignment requires students to write an academic paper. The contribution to the literature is stylized to be the objective reporting of the training and testing of a Deep Learning Network. 20% Week 5 2,3,5,6
Written Report Machine Learning for Business. This assignment asks students to prepare a business report as a consultant. Data collection and analysis must be conveyed succinctly in the Executive Summary. 20% Week 9 1,2,3,5,6
Written Report Machine Learning Techniques. For this task, students will analyse the same set of business data by a variety of techniques and present the comparative results. 20% Week 12 1,3,4,5,6
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Study Information

Submission procedures

Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

Unexplained late submissions will not be considered for marks. Penalties will apply for late submissions.

Academic Integrity

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Accessibility and Inclusion Support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

Approved on: Apr 28, 2020. Edition: 1.2
Last updated: Oct 10, 2022