General Information
The topics covered in Communication and Culture 2 complement those introduced in Communication and Culture 1 to facilitate students’ examination of cultural perspectives in both media and literature. Through analysis of relevant case studies and literary works, grounded in cultural context, students will explore themes of conflict, dispossession and alienation across different cultures and develop an appreciation of diverse perspectives.
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Details
Academic unit: Bond University College Subject code: BCPP01-002 Subject title: Communication and Culture 2 Subject level: Pathway Semester/Year: May 2025 Credit points: 10.000 -
Delivery & attendance
Timetable: https://bond.edu.au/timetable Delivery mode: Standard Workload items: - Forum: x12 (Total hours: 24) - Weekly Forum
- Tutorial: x12 (Total hours: 24) - Weekly Tutorial
- Tutorial: x12 (Total hours: 24) - Weekly Tutorial
- Personal Study Hours: x12 (Total hours: 72) - Recommended personal study hours per week
Attendance and learning activities: Attendance at all classes is expected, as attendance and participation are graded as per the assessment schedule. Foundation program students must attend 80% of their classes each semester. -
Resources
Prescribed resources: Books
- Steinbeck, John (2011). Of mice and men. n/a, London Thinking
iLearn@Bond & Email: iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications.
Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.
To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
Class recordings: The primary workload items for this subject will be recorded for the purpose of revision.
These recordings are not a substitute for attending classes. Students are encouraged to attend all sessions as there may be instances where a session is not recorded due to the presence of a guest speaker, the inclusion of sensitive or protected content, or technical issues. Students are advised not to rely solely on these recordings for revision.
See the Recording policy for further details.
| Academic unit: | Bond University College |
|---|---|
| Subject code: | BCPP01-002 |
| Subject title: | Communication and Culture 2 |
| Subject level: | Pathway |
| Semester/Year: | May 2025 |
| Credit points: | 10.000 |
| Timetable: | https://bond.edu.au/timetable |
|---|---|
| Delivery mode: | Standard |
| Workload items: |
|
| Attendance and learning activities: | Attendance at all classes is expected, as attendance and participation are graded as per the assessment schedule. Foundation program students must attend 80% of their classes each semester. |
| Prescribed resources: | Books
|
|---|---|
| iLearn@Bond & Email: | iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au |
| Class recordings: | The primary workload items for this subject will be recorded for the purpose of revision. These recordings are not a substitute for attending classes. Students are encouraged to attend all sessions as there may be instances where a session is not recorded due to the presence of a guest speaker, the inclusion of sensitive or protected content, or technical issues. Students are advised not to rely solely on these recordings for revision. See the Recording policy for further details. |
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
Nil |
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Analyse representations of society and culture in media and literature.
- Relate concepts of local and global media cultures to contemporary issues in society.
- Demonstrate an appreciation of literary texts and authors' perspectives.
Generative Artificial Intelligence in Assessment
The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.
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Assessment details
Type Task % Timing* Outcomes assessed Essay Essay Final Submission 25.00% Week 7 1,2 Written Report§ Written Report 20.00% Week 10 1,2 Presentation§ Group Oral Presentation (10%) Discussion of Plan (5%) 15.00% Week 10 2 Computer-aided Test (Closed) Literature Review - Poetry 15.00% Week 13 3 Computer-aided Test (Closed) Literature Review - Novel 15.00% Week 13 1,3 Student Engagement Class Participation 10.00% Ongoing - § Indicates group/teamwork-based assessment
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
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Assessment criteria
Assessment criteria
High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment. Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
| Type | Task | % | Timing* | Outcomes assessed |
|---|---|---|---|---|
| Essay | Essay Final Submission | 25.00% | Week 7 | 1,2 |
| Written Report§ | Written Report | 20.00% | Week 10 | 1,2 |
| Presentation§ | Group Oral Presentation (10%) Discussion of Plan (5%) | 15.00% | Week 10 | 2 |
| Computer-aided Test (Closed) | Literature Review - Poetry | 15.00% | Week 13 | 3 |
| Computer-aided Test (Closed) | Literature Review - Novel | 15.00% | Week 13 | 1,3 |
| Student Engagement | Class Participation | 10.00% | Ongoing |
- § Indicates group/teamwork-based assessment
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
Assessment criteria
| High Distinction | 85-100 | Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. |
|---|---|---|
| Distinction | 75-84 | Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. |
| Credit | 65-74 | Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. |
| Pass | 50-64 | Usually awarded to students whose performance meets the requirements set for work provided for assessment. |
| Fail | 0-49 | Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. |
Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Study Information
Submission procedures
Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.
Academic Integrity
Bond University‘s Student Code of Conduct Policy , Student Charter, Academic Integrity Policy and our Graduate Attributes guide expectations regarding student behaviour, their rights and responsibilities. Information on these topics can be found on our Academic Integrity webpage recognising that academic integrity involves demonstrating the principles of integrity (honesty, fairness, trust, professionalism, courage, responsibility, and respect) in words and actions across all aspects of academic endeavour.
Staff are required to report suspected misconduct. This includes all types of plagiarism, cheating, collusion, fabrication or falsification of data/content or other misconduct relating to assessment such as the falsification of medical certificates for assessment extensions. The longer term personal, social and financial consequences of misconduct can be severe, so please ask for help if you are unsure.
If your work is subject to an inquiry, you will be given an opportunity to respond and appropriate support will be provided. Academic work under inquiry will not be marked until the process has concluded. Penalties for misconduct include a warning, reduced grade, a requirement to repeat the assessment, suspension or expulsion from the University.
Feedback on assessment
Feedback on assessment will be provided to students according to the requirements of the Assessment Procedure Schedule A - Assessment Communication Procedure.
Whilst in most cases feedback should be provided within two weeks of the assessment submission due date, the Procedure should be checked if the assessment is linked to others or if the subject is a non-standard (e.g., intensive) subject.
Accessibility and Inclusion Support
Support is available to students where a physical, mental or neurological condition exists that would impact the student’s capacity to complete studies, exams or assessment tasks. For effective support, special requirement needs should be arranged with the University in advance of or at the start of each semester, or, for acute conditions, as soon as practicable after the condition arises. Reasonable adjustments are not guaranteed where applications are submitted late in the semester (for example, when lodged just prior to critical assessment and examination dates).
As outlined in the Accessibility and Inclusion Policy, to qualify for support, students must meet certain criteria. Students are also required to meet with the Accessibility and Inclusion Advisor who will ensure that reasonable adjustments are afforded to qualifying students.
For more information and to apply online, visit BondAbility.
Additional subject information
Subject curriculum
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Society & Culture
Propaganda: Students will investigate how American and Soviet forces used propaganda during both world wars to sway public opinion, build national identity, and redefine media consumption. Through examination techniques, students will discover the tools behind wartime messaging, from posters and speeches to film and radio broadcasts, including Walt Disney’s unexpected role in WWII propaganda. Further, the course explores how these early tactics set the stage for modern political spin, misinformation, and media distrust.
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Society & Culture
Culture and Manipulation: This module delves into the mechanisms of culture, control and manipulation, examining how leaders and groups use psychological tactics, persuasive communication, and social influence to dominate individuals and shape collective behaviour. Students will be exposed to real-world case studies - both historical and contemporary - examining how emotional appeal, cognitive biases, and social conditioning are used to shape public perception.
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Media
Podcasts: Students will analyse how podcasts amplify diverse voices and foster niche communities, while also exploring the dangers of misinformation and bias in unregulated content. Tasked with investigation into both the benefits and ethical concerns of this rapidly growing medium, students will successfully examine the role of media literacy in today’s digital landscape.
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Society & Culture
Preservation of Culture: Students examine key moments in Australia’s history including the Stolen Generation, Terra Nullius, the Wave Hill Walk-Off, and the story of the Martu People to understand the impact of colonisation and resistance on cultural survival. Through texts like Rabbit-Proof Fence (2002), students explore how storytelling preserves memory, challenges injustice, and supports the continuation of First Nations identity.
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Society & Culture
First Nations Culture and Languages: Students explore the loss, restoration, and preservation of Indigenous cultures and languages. They examine how media can amplify or distort cultural voices, and analyse the relationship between language, culture, and identity.
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Society & Culture
World War I in Film and Literature: This module investigates World War I through the lens of film and literature, exploring how the conflict has been remembered, represented, and reimagined. Students will examine a range of texts and cinematic works to consider how cultural narratives have shaped public memory, national identity, and understandings of war, trauma, and sacrifice.
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Society & Culture
The Civil Rights Movement: Students will explore key events, figures, and strategies of the Civil Rights Movement, examining how activists, leaders, and the media shaped public discourse and national identity. The module also considers the lasting impact of this struggle on modern communication, protest culture, and representations of race and justice in American society.
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Literature
Novel Analysis: Students will engage in a critical reading and analysis of John Steinbeck’s ‘Of Mice and Men’ - a seminal work that explores the human condition during the Great Depression. This analysis challenges students to engage critically with the text, examining how literature not only mirrors historical realities but also critiques cultural and economic systems. Through close reading and discussion, students will refine their ability to interpret themes, symbolism, and character dynamics in a broader social and historical context.
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Literature
Poetry Analysis: Students will analyse a selection of poetry that captures the cultural and societal contexts of significant historical moments, including World War I war poems and Civil Rights poetry. Through the study of works by poets such as Wilfred Owen and Maya Angelou, students will discover how poetry serves as a powerful medium for expressing the emotions, struggles, and aspirations of individuals and communities during times of conflict and social change.