Master of Arts (Coursework)

What can you do with your degree?

The Master of Arts program provides students with a strong and broad set of skills essential to all professions no matter what the chosen career. A Masters within your chosen specialisation/s will give you an advantage in securing senior or executive level positions.   This program will equip students with knowledge and skills for success in both creative and corporate environments.  Students will be able to integrate contemporary theory with cutting-edge creative practice, incorporating digital technologies. They will develop critical and analytical cognitive skills, as well as the ability to consolidate and synthesise knowledge within their chosen discipline areas. Graduates will have an opportunity to learn a wide range of professional skills such as the technical and creative skills for problem-solving, the ability to craft narratives that resonate with audiences, an understanding of the market and cultural forces that drive the creative industries, a command for the technologies of new-media storytelling and the flexibility to apply their creative practice to a range of industries.   Graduates of this program will be equipped for success in both creative and corporate environments and have the ability to integrate contemporary theory with cutting-edge creative practice, incorporating digital technologies. They will have critical and analytical cognitive skills, as well as the ability to consolidate and synthesise knowledge within their chosen discipline areas. They will also have the technical and creative skills for problem-solving, the ability to craft narratives that resonate with audiences, an understanding of the market and cultural forces that drive the creative industries, a command for the technologies of new-media storytelling and the flexibility to apply their creative practice to a range of industries. 

Professional outcomes vary depending on your specialisation. If your major is social media, digital media or communication, then potential job roles could be any of the below.  

Content director

Content creators are often writers or journalists with a passion for unpacking complex topics and turning them into meaningful audience-centric content. Content Director approve editorial articles, blogs, case studies and scroll-stopping social media posts, and are responsible for provoking well-researched editorial and opinion pieces for publication and amplification on social media channels in their teams. Content Directors salaries in Australia are typically advertised upwards of $110k according to Seek (2021).

Creative director

Creative directors are found in a variety of industries such as the advertising, graphic design, film, music, video game, fashion, or entertainment industries. Creative Director’s maintain a cohesive look and feel of a project by ensuring the visuals, messaging or interactive designs are engaging and effective. They are also responsible for establishing the budget and timeline for each project and manage a team of creative staff to create, plan and deliver a strategic vision for clients. The median salary for this role in Australia is $150k according to Seek (2021).

Brand manager

Brand managers are responsible for the public image and perception of a brand or business. They ensure that products and services are aligned to consumer demands, and develop and monitor marketing strategies including branding campaigns, sponsorship procurement, advertising campaigns, social media campaigns, and radio, print and television advertising campaigns. Seek (2021) projected 21 per cent job growth over the next 5 years, with a median salary of $110k.

Professional accreditation

If you choose a specialisation in public relations, you will be undertaking a Public Relations Institute of Australia (PRIA) endorsed and accredited program.

Program learning outcomes

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.