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Educating Excellence

For the fifth consecutive year, the Gold Coast Business Excellence Awards have recognised Bond University for its innovative and personalised approach to education.

The university’s ‘MyBond MBA’ program has once again been nominated as a finalist in the awards – this year in the ‘Information Technology’ category.

The state-of-the art bilingual program uses a global e-enabled education strategy to export high quality management development programs to overseas students.

The achievement is one of many for Bond’s Masters of Business Administration (MBA) program, which has earned an international reputation for fostering strong, decisive and entrepreneurial leaders that are aggressively recruited by blue-chip employers world-wide.

Last year, Bond University MBA students took out first place in what is acknowledged as Australia’s toughest business contest – the Boston Consulting Group Strategy Competition – and have also been the most consistent performers in the prestigious International MBA Competition Moot Corp, having previously championed over students from the likes of Harvard, Stanford, and UCLA to be three-time world champions.

Business Faculty Dean Professor Garry Marchant attributes the success of Bond’s MBA program (both on-shore and off-shore through ‘My Bond’) to its intensely practical focus.

“Too many MBA programs focus on abstract scientific theory at the expense of actual business practice. Business is not a science.

“The point-of-difference for Bond’s MBA program is that it focuses on real-life situations and understanding the impact management decisions can have on the running of a business- from production and distribution, to inter-office politics and consumer response,” Professor Marchant said.

The university’s practical approach is proving popular among Australian employers, with the 2004 Employers’ Opinions of Bond University Graduates Survey finding that employers considered Bond University graduates as “better prepared for the workforce than other university graduates” and “strongly focussed on customer relations and business outcomes.”

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