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Business students chasing competition glory

Bond business students are a step closer to living like a Microsoft executive in Sydney, after 10 groups progressed to the semi-final of the 2011 Microsoft Protege Competition.

The nationwide competition attracted over 1800 university students, who had to put together a submission which answered the following question: If you were the Chief Marketing Officer of Microsoft, how would you market Windows Phone 7 to make it the number one phone choice for the Australian tertiary student audience?

Bond students entered the competition as part of their assessment for a marketing subject and the 10 groups will now present to a panel of Microsoft executives in the semi-final, to be held from June 1 to 3.

Bond University is the only Queensland university to make the semi-finals and has the second largest number of teams left in the competition from one institution.

The groups with the most original, inspiring and practical solutions from the semi-final will then proceed to the grand final.

If successful during the final stage, the winning team will receive a one week “Live like a marketing executive” experience in the Microsoft headquarters at Sydney for each team member, and a prize pack including a Windows Phone 7 and laptop, among other things.

Please join us in congratulating our students for their enormous effort in making it this far in the competition and good luck in the next round!

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