Bond Business School celebrates 30 years

Bond Business School will celebrate its 30-year history with a week long program of workshops, networking events and guest speakers from 15 to 19 July.

The Business School started as one of the four foundation schools of Bond University when it opened in 1989.

Over three decades, it has earned an international reputation as a leading business education and research centre, ranked among the top 2% of business schools globally to hold dual EQUIS and AACSB accreditation.

“We have created our own niche as a boutique education provider in the international business marketplace,” said Executive Dean of Bond Business School, Professor Terry O’Neill.

“Our students and staff come to Bond’s Gold Coast campus from more than 100 different countries and 62% of our 11,000 graduates have established their careers outside Australia.

“That diversity and global reach reflects how the business world itself has changed over the past three decades – from an insular marketplace of home-grown brands and organisations headquartered in the major east coast capital cities, to a globalised platform where technology now enables the smallest of regionally-based businesses to access a worldwide customer base.”

The focus for Bond Business School’s anniversary celebrations will be on the next 30 years, with dynamic workshops and expert-led panel presentations looking at what graduates will need to succeed in business.

“In recent years, we’ve seen technology obliterate the traditional models of big business,” said Professor O’Neill.

“Streaming services and social platforms have disrupted the big media networks and advertising corporates; Air BnB have changed the game for hotels and timeshare; the traditional department store is under attack from online retailers.

“It’s happening in every industry and we expect that to keep evolving.

“The exciting aspect is that technology has opened the door for more people than ever before to set up their own business – as online retailers, transport providers, accommodation hosts, app developers and more.

“They also have the opportunity to invent their own products and services – to develop their own inventions – and turn those creations into their own enterprise.

“The lower costs associated with starting a business will allow for a lot more experimentation. Some will fizzle our pretty quickly or fade out as trends come and go; some will scale up to become sustainable at a certain point; others will grow to become big players in their own right or be swallowed up by even bigger players.

“All of which means that business education is more important than ever before.

“For the next generation of students, it doesn’t matter whether you’re focussed on STEM subjects or creative/arts disciplines, you will need that core business know-how to create, market and sell your invention/system/app/product/service/self.”

You can learn more about the business world of the future during Bond Business School’s 30^th birthday celebrations, with presentations including: