Skip to main content
Start of main content.

Athletes Meet Students Over Sponsorship

Bond University's Sports Management degree students recently worked with a group of high profile local athletes at Currumbin, in a bid to assist the athletes to secure sponsorship.

The athletes taking part include: Stephanie Pettersen (5 times World Champion Body Boarder), Gary Sutherland (Top 5 Adventure competitor in Australia), martial artist, Peter Stanton, Eddie Valladares (National Masters Surfing Champion), top Gold Coast lifeguard and free surfer James Watson, and Jay ‘Bottles' Thompson (fulltime professional surfer and former Australian surfing champion).

The practical exercise requires Bond students to engage with the athletes, and design a suitable proposal which could be pitched to a sponsor on the athletes' behalf. A component of the Player Management subject, offered within the Sports Management degree, the exercise is designed to provide graduates with the necessary skills to be effective sports managers.

Assistant professor and sports lawyer Denis Callinan said a vital skill for this profession is finding the perfect fit between a sponsor's needs and the athletes skills and abilities.

“To be successful in the arena of athlete management you need to be able to produce the goods for the sponsor and the athlete, and often this needs to happen in a short period of time and usually under pressure. If the students can experience even a little of that pressure, it will help them be more prepared for the workplace,” said Assistant Professor Callinan.

Sport and its related industries have recently experienced rapid growth on a global scale. The industry is now a worldwide, multimillion dollar professional business with a strong demand for qualified people. Bond's degree aims to provide a balance between theory and practice, with strategic alliances developed within the sports industry.

More from Bond

  • Bull Sharks out to tame the Tigers

    The Bull Sharks have announced their 2023 captains as rugby returns to The Canal for the first time this year.

    Read article
  • International students join soccer goal rush

    Bond's soccer club have scored 49 times in three games as international students join the goal rush.

    Read article
  • Sapphires and Rubies glitter at Netball season launch

    The excitement was building at the Bull Sharks' season launch ahead of their return to the Sapphire Series

    Read article
  • Trouble brewing on geographical beer names

    Australian craft beer breweries could be caught up in a push by European brewers to protect the names of beer styles in the same way French winemakers jealously guard Champagne and Bordeaux.

    Read article
  • $1m to study diabetes patients left to their own devices

    A Bond University researcher has received more than $1 million to determine if wearable devices can help type 2 diabetes patients better manage their condition.

    Read article
Previous Next