Strategic Tendering

Master strategic tendering with a client-first mindset - elevate your proposals, increase win rates, and stay ahead of the competition.

This self-paced online microcredential is designed to help professionals across industries secure new business through strategic tendering. You will learn how to develop client-centric approaches to tender strategy and management, respond compliantly to tender requirements, and refine your ability to craft winning proposals. The course equips you with practical skills to apply a client-centric mindset across the tender lifecycle - from pursuit to capture.

The course offers a blend of interactive audiovisual content, case studies, and reflection exercises developed by Deborah Mazoudier, an experienced expert in high stakes tendering.

Assessment consists of two case-based multiple-choice quizzes, allowing you to apply tender strategy principles, process management techniques, and client-focused approaches to real-world scenarios.

Upon completing the microcredential, your achievements will be formally recognised with a digital Certificate of Achievement from Bond University, demonstrating your expertise in securing business through successful tendering.

Meet your course instructor

Deborah Mazoudier

Deborah Mazoudier is one of Australia's leading tender experts. She is the Founder & Managing Director of Tender Plus with over 25 years' experience in business development for and successful tenders on projects ranging from $100,000 - $5 billion+. 
She is a trusted strategic adviser to her clients, a champion for her Tender Plus colleagues, and a passionate and committed advocate for tendering as an art form.

Deborah has been instrumental to her clients’ success in competitive tenders across industry. This includes in design & construction, infrastructure, civil construction, engineering, property development, asset & facilities management, professional and legal services, health services, energy, international aid, transport, and community and social programs.

Deborah is also a coveted capacity builder, designing and delivering bespoke skills development for clients looking to enhance their team’s work winning skill set.
 

Master Strategic Tendering: Win More Projects with Expert Insights from Deborah Mazoudier

Transform your tendering approach - strategic, client-centric & built to win.

Get started now

  • Module Topics


    1.    Understand Tender Strategy: In this module, you will explore the fundamentals of tender strategy, its role in the tender cycle, and how it differs from marketing strategy. You will examine key attributes of a tender, what it takes to win, and where strategy fits within the process. By the end, you will understand how a well-defined tender strategy impacts execution and contributes to success.

    2.    Develop a Tender Strategy: In this module, you will learn how to develop a winning tender strategy using a structured three-step process. You will explore techniques for identifying client needs, analysing the competition, and assessing risks and opportunities. By the end, you will be able to apply client insights, competitive analysis, and strategic decision-making to strengthen your tender approach.

    3.    Sell a Tender Solution: In this module, you will explore how tender strategy shapes the solutions offered to clients and when adjustments may be needed. You will learn to define and communicate the value of your proposal, ensuring alignment with client needs and strategic objectives. By the end, you will be able to assess when and how to refine your tender solution for maximum impact.

    4.    Draft a Strategic Tender: In this module, you will learn how to craft a compelling and compliant tender response that reflects strategic win themes and key messages. You will explore structuring techniques, returnable schedules, and drafting frameworks to enhance clarity and impact. By the end, you will be able to plan, draft, and refine a tender response that aligns with client needs and maximises your chances of success.
     

  • Who this course is for


    The Microcredential Strategic Tendering This course is designed for professionals across industries who are involved in or looking to step into tendering roles, including business owners, technical experts, business development professionals, and tender managers. Whether you seek to formalise your tendering expertise, improve win rates, or gain a competitive edge in securing new business, this microcredential provides the structured knowledge and practical skills to enhance your career and business success.

    Duration:
    The course is delivered 100% online and self-paced via 4 modules with an estimated completion time of 6 hours.
     

  • Goals & Objectives


    By the end of this course you will be able to:
    1. Identify the phases of the tender lifecycle
    2. Determine essential elements of tender process
    3. Define and develop a client-centric tender strategy
    4. Sell the value of a solution to a client
    5. Respond in a compliant and persuasive way to tender requirements
    6. Choose improvement strategies based on tender outcomes

    Assessment and recognition:
    Assessment for this course consists of 2 online case-based quizzes.

    The Quiz consists of a series of multiple-choice questions that assess your understanding of the learning using a case-study approach. You must complete and pass the assessment tasks to qualify for a digital Certificate of Completion. 
     

  • Tender Plus
    graphic strategic tendering

    Tender Plus is a team of specialists in local, State and Commonwealth government tendering across Australia with offices in Sydney, Brisbane and Perth. The team also regularly supports clients tendering to the private sector.

    With a breadth and depth of experience, Tender Plus has an enviable track record in winning competitive business for their clients. This ranges from multi-billion-dollar tenders in property development and transport; through multi-million-dollar tenders in design & construction and infrastructure; to sub-million dollar successes for small to medium enterprises; all the way through to $100,000 grants in the not-for-profit sector.

    Tender Plus is the only tender support organisation in Australia that has supported numerous stages of 4 successful property development unsolicited proposals in Sydney as strategist and submission managers.

    Peak bodies have selected Tender Plus to exclusively advise to and support their members, providing consulting and skills development services. This includes Business NSW (the Chamber of Commerce in NSW), the Australian Furniture Association and the Australian Furnishing Industry Sustainability Council. Tender Plus supports members, including small, medium and large businesses across all sectors with tender & grant advice and support.

     

Module Topics


1.    Understand Tender Strategy: In this module, you will explore the fundamentals of tender strategy, its role in the tender cycle, and how it differs from marketing strategy. You will examine key attributes of a tender, what it takes to win, and where strategy fits within the process. By the end, you will understand how a well-defined tender strategy impacts execution and contributes to success.

2.    Develop a Tender Strategy: In this module, you will learn how to develop a winning tender strategy using a structured three-step process. You will explore techniques for identifying client needs, analysing the competition, and assessing risks and opportunities. By the end, you will be able to apply client insights, competitive analysis, and strategic decision-making to strengthen your tender approach.

3.    Sell a Tender Solution: In this module, you will explore how tender strategy shapes the solutions offered to clients and when adjustments may be needed. You will learn to define and communicate the value of your proposal, ensuring alignment with client needs and strategic objectives. By the end, you will be able to assess when and how to refine your tender solution for maximum impact.

4.    Draft a Strategic Tender: In this module, you will learn how to craft a compelling and compliant tender response that reflects strategic win themes and key messages. You will explore structuring techniques, returnable schedules, and drafting frameworks to enhance clarity and impact. By the end, you will be able to plan, draft, and refine a tender response that aligns with client needs and maximises your chances of success.