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PUBR13-312: Public Relations Campaigns and Strategies


This challenging and team-oriented subject offers you the opportunity to apply all the theoretical knowledge, research skills, interpersonal and group skills, and creative problem-solving abilities that you have been developing throughout your public relations studies. Successful students will be able to demonstrate the ability to: Critically analyse, assess and appraise real public relations campaigns; research and analyse a client organisation, its environment, publics, and products/services to address public relations needs and opportunities; and work within the client's real-world limitations to create, produce and pitch a comprehensive public relations campaign.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • January 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2022: $5,260
  • Commencing in 2023: $5,400

Learning outcomes

1. Evaluate and articulate the strategic and ethical role of public relations in the context of contemporary business management. 2. Apply theoretical knowledge?to the role of public relations management within the context of an authentic client campaign. 3. Formulate a targeted, creative, in-depth and strategic public relations campaign plan. 4. Work effectively as part of a campaign analysis and development team. 5. Demonstrate effective oral and written skills through professional presentations.

Enrolment requirements

Requisites: ?


Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens14/11/2021
Semester start17/01/2022
Subject start17/01/2022
Cancellation 1?31/01/2022
Cancellation 2?07/02/2022
Last enrolment30/01/2022
Withdraw – Financial?12/02/2022
Withdraw – Academic?05/03/2022
Teaching census?11/02/2022