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IBUS71-610: Doing Business Globally September 2019 [Intensive - Week TBC]

General information

Doing business across borders has become ubiquitous even for the smallest and newest ventures. To contemplate moving internationally, managers must know how to select and assess countries or regions for the purposes of expansion. In this subject, students will examine the tensions between the pull of regionalism and the simultaneous push towards globalisation and the implications for doing business across borders. This is an advanced international business subject and draws on new research. Topics may change in accordance with shifting geopolitical landscapes and realities.



Academic unit:Bond Business School
Subject code:IBUS71-610
Subject title:Doing Business Globally
Subject level:Postgraduate
Semester/Year:September 2019
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x12 (Total hours: 48) - Seminars 1 to 4 (4hr per session Intensive Mode)
  • Personal Study Hours: x12 (Total hours: 72) - Study time and reviewing materials
Attendance and learning activities: Attendance at all scheduled sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible.


Prescribed resources:
  • Hill, Hult, Wickramasekera, Liesch, Mackenzie (2014). Global Business Today. 4th, McGraw Hill
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Evaluate the impact of globalisation on international business.
  2. Evaluate the effects of multilateralism, pluralism and regionalism on business.
  3. Apply methodology for assessment of regions for the purpose of international expansion conducted in a socially responsible and ethical manner.
  4. Prepare a regional business analysis and recommendations in a clear, concise writing style for a professional audience.
  5. Deliver a clear, concise well-organised presentation of your regional analysis using suitable visual aids.


Assessment details

TypeTask%Timing*Outcomes assessed
Class Discussion Participation in class discussion during class & leading class discussion on a topic assigned by the instructor. 20% Ongoing 1, 2, 3, 4, 5.
Project Report § A consultant’s report advising on evaluating a region for international business expansion. 30% To Be Negotiated 1, 2, 3, 4, 5.
Oral Presentation § A 40-minute detailed presentation of a topic assigned by the instructor. 20% To Be Negotiated 1, 2, 4.
Paper-based Examination (Open) ^ Open book exam demonstrating critical understanding of journal readings and theory. 30% Non-Standard Examination Period 1, 2, 3, 4.

Pass requirement

Students must achieve a passing grade in the final exam in order to pass this subject.

  • ^ Students must pass this assessment to pass the subject
  • § Indicates group/teamwork-based assessment
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

A peer-evaluation system will be used in this subject to help determine the individual marks for all group assessments. As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

Detailed examination of the process of globalisation, emergent global companies, hyper-competition, arguments in favour and against.

Critical examination of the WTO and the failure of multilateralism, and the concurrent growth of regionalism; types of regional trade agreements; complication of rules of origin for bilateral agreements.

Determinants of regional comparative advantage and underlying theories of the proximity approach and the dimensions approach.

Historical background and evolution of Europe; application of proximity approach to understand the growth of the EU; the EU as a model for other regions.

Background to the referendum; the consequences; various models for the agreement; and the possibility of other EU members following.

Asian nationalism and the entrenched power of the elites; the rejection of the EU model; the Asian model based on Japanese and South Korean successes; SEA and China models.

Arguments in favour and against TPP and TTIP and consideration of recent developments.

Evolution of ANZCERTA, 3rd generation trade facilitation and Single Economic Market. Application of theory to explain progress to date.

New Zealand history and culture as explanatory variables for CERTA and the impact on business.

Australian history and culture as explanatory variables for CERTA and the impact on business.

Comparison of Australia’s and New Zealand’s historic and cultural backgrounds, including stereotypes, conformity with theory and implications for the development of a regional assessment framework.

Approved on: Jul 10, 2019. Edition: 4.4