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FITV11-120: Image, Photography and Visual Design May 2022 [Standard]

General information

In this highly-practical, workshop-based subject, students learn the creative and theoretical fundamentals of DSLR photography and Adobe Photoshop image creation and manipulation. Students undertake a range of exercises involving composition, use of colour, framing, and other aspects of visual design.


Academic unit:Faculty of Society & Design
Subject code:FITV11-120
Subject title:Image, Photography and Visual Design
Subject level:Undergraduate
Semester/Year:May 2022
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Lecture: x12 (Total hours: 24) - Weekly Lecture
  • Tutorial: x12 (Total hours: 12) - Weekly Tutorial
  • Computer Lab: x12 (Total hours: 12) - Laboratory
  • Personal Study Hours: x12 (Total hours: 72) - Recommended Study Hours


Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Interpret and employ the technical aspects of manual photography, such as lighting and exposure, shutter speed and aperture, using a DSLR camera to take photographs in a range of artistic situations.
  2. Interpret and employ the technical aspects of Adobe Photoshop, such as layering, colour selection, image and type manipulation, to design a poster or similar creative project.
  3. Apply relevant techniques of visual design, such as composition, use of colour, line, framing and type layout to design a poster or similar creative project.
  4. Creatively design, and execute imagery for a photographic brief.
  5. Produce and enhance selected images using Adobe Photoshop for a photographic portfolio that showcases their photographic ability and creativity.


Assessment details

TypeTask%Timing*Outcomes assessed
Professionalism Demonstration of understanding via photographic and Photoshop exercises and imagery critiques 10% Weekly 1, 2.
Portfolio Photographic & Visual Design portfolio - Weeks 8 - 12. 40% Week 12 1, 4, 5.
Skills Test Visual Design Layout In-Class Challenge 20% Week 12 2, 3.
Journal-Learning Log Photography Visual Journal - Weeks 2 - 5 30% In Consultation 1, 4, 5.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

Through weekly lectures, computer labs and tutorials, students develop the practical skills and theoretical knowledge of photography and digital image manipulation as key ‘technical creative arts’ foundational to contemporary screen production.


Students explore and examine: DSLR camera operation including f/stops, shutter speeds, and ISO settings, sensor sizes, camera lenses, crop factors, and lens aberrations.

1, 4.

Students explore photographic file formats, JPEG, TIFF, RAW, and PSD; bit-depth; colour modes: RGB, CMYK, Lab, and greyscale; histograms and metadata; photographic image sizes.

2, 3.

Students also explore portrait, strobe and flash photography, the use of colour and the essential rules of composition, including the rule of thirds.

1, 4.

Students use Adobe Photoshop to grade, edit and manipulate their photographs.

2, 4, 5.
Approved on: Mar 10, 2022. Edition: 3.5