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COMN71-102: Social Media: Risks and Opportunities

Description

This subject introduces students to the risks and opportunities afforded to professional communicators by social media. The social and symmantic web disrupt institutions and institutional practice. Consequently, communication professionals in all aspects of the field need to know what social media are emerging, who uses the social media, the tools available to analyse social media communications and the policy and legal implications that arise in their use. Emerging practices, such as participation literacy, are examined in order to drive effective production and consumption of communication in the professions.

Subject details

TypePostgraduate
CodeCOMN71-102
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • January 2020 [Non-Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2019: $3,650
  • Commencing in 2020: $3,840

Learning outcomes

1. Apply a system of knowledge and strategic thinking to the analysis of the risks and opportunities associated with social media communications, be competent in the application of participation literacy to opportunities and the legal and policy knowledge to avoid the risks in their professional communications
2. Demonstrate leadership in professional and intellectual discussions, initiative in undertaking new lines of inquiry and small-group teamwork in preparing content and activities for a group learning and training experience.
3. Demonstrate high levels of written, interpersonal, oral and public and social media presentation skills consistent with those of advanced professionals.
4. Demonstrate high levels of personal responsibility, professional ethics and standards of behaviour expected of advanced professionals in the field of communication.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Non-Standard Offering
Enrolment opens11/11/2018
Semester start14/01/2019
Subject start21/01/2019
Cancellation 1?04/02/2019
Cancellation 2?08/02/2019
Last enrolment02/02/2019
Withdraw – Financial?18/02/2019
Withdraw – Academic?07/03/2019
Teaching census?17/02/2019