Ideas are the most valuable currency a communications or creative arts professional has, and this subject is all about developing a sustained piece of creative practice or research, from idea to execution. It is an opportunity for you to attempt the kind of work you admire in industry, in the process creating a substantial communication portfolio piece that reflects the cumulative learning from your degree and mastery of your chosen discipline. Students may work individually or in collaboration with a small team, within the field of advertising, communication, creative writing, journalism, media studies, social media, public relations, film and television or a hybrid project that falls within the spaces between these disciplines. You will first establish the scope, limitations and context of your work, situating it within its industry contexts/comparisons and identifying the market and audience for it. Classes will take the form of workshops, where you will have access to substantial peer and instructor feedback. The course will also explore: models of productivity and sustained creative practice, pitching, freelance and client work models, project management and the transformative power of communication, creative practice and research.
1. Create a substantive piece of original communication or creative practice that aligns with evolving industry expectations.
2. Develop strategies for enhancing creativity, productivity and frameworks for sustained project management.
3. Apply and deliver constructive editorial feedback, communicating with clarity, sensitivity and an awareness of a communication artifact’s social, political, global and critical contexts.
4. Assess their process and practice to develop long-term strategies to sustain an extended project.
5. Plan, problem-solve and apply creative/critical judgement throughout an extended project process.
6. Situate their own work within ethical, cultural, theoretical and industry contexts.