1. Describe the purpose and function of direct and digital marketing in modern organisational contexts. 2. Apply strategies and tools of direct and digital marketing to execute cost-effective acquisition and retention campaigns. 3. Deliver a logically constructed persuasive presentation of your digital and direct marketing project. 4. Articulate appropriate analyses and recommendations for a digital and direct marketing project in a clear, concise writing style tailored to a given audience. 5. Demonstrate the ability to work effectively with others to complete a group project addressing a digital and direct marketing issue.