MKTG11-100: Marketing Fundamentals

Description

Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you. 

Subject details

Type: Undergraduate Subject
Code: MKTG11-100
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • May 2023 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2022: $3,950.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2022: $5,260.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2023: $5,400.00

Learning outcomes

  1. Demonstrate knowledge of the fundamental principles, theories and frameworks of marketing.
  2. Demonstrate the ability to comprehensively analyse marketing phenomena and formulate an opinion, decision or conclusion.
  3. Identify a marketing opportunity or problem, and generate creative solutions.
  4. Work effectively in a diverse and cross-cultural team to complete a major project.
  5. Articulate ideas and decisions related to marketing, verbally or in writing, and conduct concise and well-organised presentations.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject outlines

Subject dates

  • Standard Offering
    Enrolment opens: 19/03/2023
    Semester start: 15/05/2023
    Subject start: 15/05/2023
    Cancellation 1: 29/05/2023
    Cancellation 2: 05/06/2023
    Last enrolment: 28/05/2023
    Withdraw - Financial: 10/06/2023
    Withdraw - Academic: 01/07/2023
    Teaching census: 09/06/2023
Standard Offering
Enrolment opens: 19/03/2023
Semester start: 15/05/2023
Subject start: 15/05/2023
Cancellation 1: 29/05/2023
Cancellation 2: 05/06/2023
Last enrolment: 28/05/2023
Withdraw - Financial: 10/06/2023
Withdraw - Academic: 01/07/2023
Teaching census: 09/06/2023