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HRTM71-206: Tourism Analysis and Evaluation

Description

Operators, investors, and government authorities increasingly rely on research data to inform decisions that aim to maximise financial returns, social and economic benefits of tourism-related projects. In this subject, you will learn about relevant tourism databases and develop skills in collecting, analysing, and reporting data in formats that are accessible to various tourism stakeholder groups. You will develop skills that are important in a tourism or hospitality operations management role, where you will need to read and interpret data to make decisions, and for roles in government or semi-government tourism management organisations, where you would be required to conduct analysis and communicate results to stakeholders.

Subject details

Type: Postgraduate Subject
Code: HRTM71-206
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • May 2022 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2021: $5,110.00
  • Commencing in 2022: $5,170.00
  • Commencing in 2023: $5,300.00
  • Commencing in 2021: $5,570.00
  • Commencing in 2022: $5,570.00
  • Commencing in 2023: $5,710.00

Learning objectives

1. Identify tourism research problems and frame relevant research questions. 2. Design and develop primary data collection instruments and strategies. 3. Analyse and describe measurement approaches and challenges for economic, social, and environmental impacts of tourism. 4. Locate and use secondary tourism data sources. 5. Evaluate tourism information using quantitative and qualitative data analysis procedures. 6. Report tourism data and analyses in a format appropriate for relevant stakeholder groups. 7. Conduct a tourism project evaluation using a triple bottom line framework.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 20/03/2022
    Semester start: 16/05/2022
    Subject start: 16/05/2022
    Cancellation 1: 30/05/2022
    Cancellation 2: 06/06/2022
    Last enrolment: 29/05/2022
    Withdraw - Financial: 11/06/2022
    Withdraw - Academic: 02/07/2022
    Teaching census: 10/06/2022
Standard Offering
Enrolment opens: 20/03/2022
Semester start: 16/05/2022
Subject start: 16/05/2022
Cancellation 1: 30/05/2022
Cancellation 2: 06/06/2022
Last enrolment: 29/05/2022
Withdraw - Financial: 11/06/2022
Withdraw - Academic: 02/07/2022
Teaching census: 10/06/2022