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HRTM71-206: Tourism Analysis and Evaluation

Description

Operators, investors, and government authorities increasingly rely on research data to inform decisions that aim to maximise financial returns, social and economic benefits of tourism-related projects. In this subject, you will learn about relevant tourism databases and develop skills in collecting, analysing, and reporting data in formats that are accessible to various tourism stakeholder groups. You will develop skills that are important in a tourism or hospitality operations management role, where you will need to read and interpret data to make decisions, and for roles in government or semi-government tourism management organisations, where you would be required to conduct analysis and communicate results to stakeholders.

Subject details

TypePostgraduate
CodeHRTM71-206
EFTSL0.125
FacultyBond Business School
Semesters offered
  • May 2020 [Standard Offering]
  • January 2021 [Standard Offering]
  • January 2022 [Standard Offering]
Credit10
Study areas
  • Hotel and Tourism
Subject fees
  • Commencing in 2020: $4,930
  • Commencing in 2021: $5,110

Learning outcomes

1. Identify tourism research problems and frame relevant research questions.
2. Design and develop primary data collection instruments and strategies.
3. Analyse and describe measurement approaches and challenges for economic, social, and environmental impacts of tourism.
4. Locate and use secondary tourism data sources.
5. Evaluate tourism information using quantitative and qualitative data analysis procedures.
6. Report tourism data and analyses in a format appropriate for relevant stakeholder groups.
7. Conduct a tourism project evaluation using a triple bottom line framework.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens15/03/2020
Semester start25/05/2020
Subject start25/05/2020
Cancellation 1?08/06/2020
Cancellation 2?15/06/2020
Last enrolment07/06/2020
Withdraw – Financial?20/06/2020
Withdraw – Academic?11/07/2020
Teaching census?19/06/2020