| Type: | Undergraduate Subject |
|---|---|
| Code: | HRTM12-215 |
| EFTSL: | 0.125 |
| Faculty: | Bond Business School |
| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
This subject explores the dynamic intersection of technology and tourism, examining how digital innovations are reshaping travel experiences, destination management, and industry operations. It introduces frameworks to inform digital innovation strategy, including technology adoption; diffusion of innovations; the risks associated with digital technologies and how to manage these responsibly. A range of technologies used by tourists and/or tourism operators will be explored, from mobile apps and smart systems to artificial intelligence and virtual reality. Through case studies and hands-on activities, students will evaluate digital technologies in tourism from an end-user perspective and propose technological solutions to enhance the tourist experience and/or improve the operational efficiency of tourism organisations.
Subject details
Learning outcomes
- Describe key factors tourism operators should consider in their digital innovation strategy.
- Explain the impact of a range of technologies on tourist behaviour and business operators.
- Evaluate the effectiveness and limitations of digital tourism technologies from an end-user perspective.
- Discuss the risks and ethical issues associated with digital technologies along with how these can be responsibly managed.
- Recommend digital technology solutions to address a problem or improve the end user experience for tourists and/or tourism operators.
- Communicate key issues and/or recommendations regarding digital innovation effectively using appropriate professional formats.
Enrolment requirements
| Requisites: |
Nil |
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| Restrictions: |
Nil |