HRTM12-215: Digital Innovation in Tourism

This subject explores the dynamic intersection of technology and tourism, examining how digital innovations are reshaping travel experiences, destination management, and industry operations. It introduces frameworks to inform digital innovation strategy, including technology adoption; diffusion of innovations; the risks associated with digital technologies and how to manage these responsibly. A range of technologies used by tourists and/or tourism operators will be explored, from mobile apps and smart systems to artificial intelligence and virtual reality. Through case studies and hands-on activities, students will evaluate digital technologies in tourism from an end-user perspective and propose technological solutions to enhance the tourist experience and/or improve the operational efficiency of tourism organisations.