Managers in tourism and hospitality organisations need to have a wide range of skills and knowledge to successfully navigate in competitive and dynamic international markets. They must be adept at managing relationships with internal and external stakeholders including business owners, brand or chain managers, staff, customers, suppliers and government agencies. In this subject, you will learn about the key challenges, innovations and issues shaping tourism and hospitality now and in the future and develop skills and knowledge that could lead to a successful international management career in these industries.
|Faculty||Bond Business School|
1. Describe the structure of the tourism and hospitality industries and the economic contributions of these sectors at national and international level.
2. Describe the key skills required by managers in the tourism and hospitality industries and strategies for developing those skills.
3. Describe management strategies for service delivery organisations.
4. Discuss key issues related to corporate social responsibility for tourism and hospitality organisations.
5. Discuss the role of government in regulation and promotion of the tourism and hospitality industries.
6. Discuss the advantages and disadvantages of various tourism product distribution systems.
7. Evaluate case studies to identify critical success factors for tourism and hospitality businesses.