| Type: | Undergraduate Subject |
|---|---|
| Code: | HRTM11-107 |
| EFTSL: | 0.125 |
| Faculty: | Bond Business School |
| Credit: | 10 |
| Study areas: |
|
| Subject fees: |
|
Description
This subject explores the essential role of experiences in tourism, hospitality and related industries, highlighting the growing importance of the experience economy and technology across these sectors. As these industries shift toward creating more immersive and engaging visitor experiences, the need for specialised management knowledge in designing and overseeing such high-quality visitor experiences becomes paramount. This subject is divided into three sections which resemble the three core phases of the visitor experience: anticipatory phase, on-site phase, and the reflective phase of the visitor experience. The topics will examine key principles in each of these three phases such as the role of tourist motivation in shaping tourist behaviour, the value of marketing influencing visitor motivations, the role of interpretation for engaging on-site experiences and the essence of meaningful and memorable digital and non-digital visitor experiences. Students will also learn to assess visitor feedback to refine and enhance current offerings, while applying creative thinking principles to craft innovative new experiences to ensure greater visitor satisfaction and visitor wellbeing. Ideas for creating transformative visitor experiences will also be covered in class.
Subject details
Learning outcomes
- Explain key visitor experience phases to successfully manage visitor experiences.
- Apply key skills needed by tourism and hospitality managers to design visitor experiences.
- Explain the concept of the experience economy in shaping visitor experiences.
- Explain sustainability dimensions of visitor experience management in tourism, hospitality or related sectors.
- Explain strategies for influencing visitor motivations and decisions in the tourism industry.
- Develop a plan for how to create and manage engaging and memorable on-site visitor experiences.
- Explain how to design visitor experiences that lead to greater visitor satisfaction and wellbeing.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
|
| Restrictions: |
|