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EXEC71-202: Executive Leadership: Leading Innovation


Determining the strategy of an organisation is a complex and ongoing task. This subject will provide you with a broad overview of critical concepts of strategic management. You will learn a variety of strategic perspectives, including the theory and application of frameworks and models used to analyse the macro-environment, the industry environment, and firm-level resources. These frameworks are critical in developing strategic insights in dynamic and uncertain business environments. You will assess both short- and long-term aspects of the strategic landscape and learn the significance of resource alignment and performance measures within an overall strategic purpose. This subject utilises case method teaching, studying real organisations in a variety of industry and geographic contexts.

Subject details

FacultyBond Business School
Semesters offered
  • May 2022 [Non-Standard Offering]
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2021: $2,950
  • Commencing in 2022: $2,980

Learning outcomes

1. Demonstrate and understanding of the practical and theoretical effectiveness of strategic frameworks used to analyse the internal and external environment.
2. Assess the strategic position of a firm in a dynamic business environment.
3. Generate innovative business level and/or corporate level solutions to complex business problems.
4. Explain the importance of personal and company values as well as socially responsible management practices and ethical principles.
5. Develop a strategic analysis and planning document suitable for senior management.
6. Present a coherent account of strategic analysis and related recommendations suitable for an audience of senior managers.

Enrolment requirements

Requisites: ?


Restrictions: ?
  • Study Abroad Students

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Future offerings not yet planned.