1. Articulate a theoretically grounded view of entrepreneurship. 2. Demonstrate the knowledge required to strategically develop, support and execute an entrepreneurial strategy. 3. Demonstrate the knowledge and skills needed to improve organisational innovation. 4. Assess the benefits of entrepreneurship in the broader business context and its role in organisational renewal and growth. 5. Develop a strategic analysis and planning document suitable for executive management. 6. Deliver a clear, concise, well-organised presentation appropriate for the intended purpose and audience.