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EXEC71-021: Strategy Analysis and Design


Crafting an organisational strategy is a complex and unending challenge. In this subject you will examine the tools and theoretical frameworks required to make decisions in dynamic and uncertain business environments. Integrating executive experience and utilising case study analysis to tackle external issues and internal aspects of the firm, you will learn techniques to assess the competitive value of an organisation. The analysis of strategic alliances and the integration of performance measures into the strategic process are also explored. A critical aspect of this subject is the introduction of scenario planning, a foresight methodology that will enable you to assess the long-term viability of the firm amidst a changing external environment. 

Subject details

Type: Postgraduate Subject
Code: EXEC71-021
EFTSL: 0.125
Faculty: Bond Business School
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2021: $5,900.00
  • Commencing in 2022: $5,960.00
  • Commencing in 2021: $6,430.00
  • Commencing in 2022: $6,430.00

Learning objectives

1. Appraise the practical and theoretical effectiveness of strategy tools for analysing the internal and external environment. 2. Assess the strategic position of a firm in a complex and changing environment 3. Develop scenarios to assist in the generation of innovative business level and/or corporate level solutions to complex business problems 4. Explain the importance of personal and company values as well as socially responsible management practices and ethical principles. 5. Develop a strategic analysis and planning document suitable for executive management. 6. Present a persuasive and coherent account of strategic analysis and related recommendations suitable for an executive audience.

Enrolment requirements



Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: This subject is not available to
  • Study Abroad Students

Must be admitted into an EMBA Program.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.