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DIGM13-100: Designing User Experiences September 2020 [Standard - Designing User Experiences]

General information

Designing User Experiences creatively explores the iterative process of understanding users in context allowing students to design and evaluate digital solutions. Students will learn how to analyse and document the user journey, from need to usability testing by focusing on the principles of user-centred design. Students will apply their knowledge using industry standard techniques including wire framing, design patterns, prototyping frameworks, usability assessment tools and Adobe Creative Suite to evidence their problem solving and analytical skills through creative communication, teamwork and project creation.


Academic unit:Faculty of Society & Design: Interactive Media & Design
Subject code:DIGM13-100
Subject title:Designing User Experiences
Subject level:Undergraduate
Semester/Year:September 2020
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Lecture: x12 (Total hours: 24) - No Description
  • Computer Lab: x12 (Total hours: 24) - No Description
  • Personal Study Hours: x12 (Total hours: 72) - No Description


Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

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Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Analyse and describe the core terminology, concepts and theories as they apply to user experience design.
  2. Distinguish the appropriate conditions and use of the experience by applying research and design techniques.
  3. Frame complex problems using design theory to deliver creative and innovative solutions.
  4. Construct and evaluate a prototype using analytics and standardised testing techniques.
  5. Work collaboratively and cooperatively with others to affect positive outcomes.
  6. Communicate effectively using oral, written and visual communication techniques.


Assessment details

TypeTask%Timing*Outcomes assessed
Creative Piece In-class Practical Project: Students will be given a client brief and tasked with creating a multi-screen application as a wireframe and application composite design. 35% Week 5 1, 2, 3.
Design Project § Creative Design Project: Students are to create a multi-screen application as a wireframe, prototype and final design solution to illustrate their application of UI/UX theory. Students will provide evidence of user testing and evaluation in their design. 40% Week 12 1, 2, 3, 4, 5, 6.
Oral Pitch § Design Pitch: Students are to demonstrate their knowledge of UI/UX to present their design project in class. 25% Week 12 1, 5, 6.
  • § Indicates group/teamwork-based assessment
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

The University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

This highly practical, hands-on design subject explores the fundamentals, theory and psychology behind designing user experiences and user-centred design in a multi-screen world. Students will investigate a range of questions including: * What is the difference between UI and UX? * How do we apply UI and UX rules to create applications from wireframe, through to design and prototype, including micro-interactions? * What is the process of user testing and analytics and how do we apply our findings in the context of our applications? * What are the latest industry software applications for design, prototyping and user testing, and how do we evaluate them? * How do we present and communicate our design applications to developers and users?

1, 2, 3, 4, 5, 6.
Approved on: Jul 31, 2020. Edition: 1.2
Last updated: Aug 5, 2020.