| Code: | BUSN11-200 |
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Description
Foundations of Enterprise is an introduction to foundational concepts of business. Students will learn basic functions of economics, finance, accounting and marketing and their significance to organisational behaviour and decision making. Case study analysis will be introduced to assist the development of business acumen and literacy regarding the roles that markets and money play in both the external and internal contexts. Students will develop knowledge of the language of enterprise and learn to communicate analytical information to a business audience.
Subject details
Learning outcomes
- Describe and analyse a firm’s external environment
- Describe an organisation's financial position
- Explain how microeconomic forces affect marketing decisions
- Define the significance of people and power in organisational decision-making
- Present the findings of a case analysis to a business audience
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
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