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BCDP02-005: Marketing

Description

Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you. 

Subject details

TypeUndergraduate
CodeBCDP02-005
EFTSL0.125
FacultyBond Business School
Semesters offered
  • September 2021 [Standard Offering]
  • January 2022 [Standard Offering]
  • May 2022 [Standard Offering]
  • September 2022 [Standard Offering]
  • January 2023 [Standard Offering]
  • May 2023 [Standard Offering]
  • September 2023 [Standard Offering]
Credit10
Study areas
  • University Preparation & Diploma
Subject fees
  • Commencing in 2021: $3,890
  • Commencing in 2022: $3,950

Learning outcomes

1. Demonstrate knowledge of the fundamental principles, theories and frameworks of marketing. 2. Demonstrate the ability to comprehensively analyse marketing phenomena and formulate an opinion, decision or conclusion. 3. Identify a marketing opportunity or problem, and generate creative solutions. 4. Work effectively in a diverse and cross-cultural team to complete a major project. 5. Articulate ideas and decisions related to marketing, verbally or in writing, and conduct concise and well-organised presentations.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?
  • Study Abroad Students

Must be admitted into a Bond College Diploma Program.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021
Standard Offering
Enrolment opens21/03/2021
Semester start17/05/2021
Subject start17/05/2021
Cancellation 1?31/05/2021
Cancellation 2?07/06/2021
Last enrolment30/05/2021
Withdraw – Financial?12/06/2021
Withdraw – Academic?03/07/2021
Teaching census?11/06/2021
Standard Offering
Enrolment opens18/07/2021
Semester start13/09/2021
Subject start13/09/2021
Cancellation 1?27/09/2021
Cancellation 2?04/10/2021
Last enrolment26/09/2021
Withdraw – Financial?09/10/2021
Withdraw – Academic?30/10/2021
Teaching census?08/10/2021
Standard Offering
Enrolment opens14/11/2021
Semester start17/01/2022
Subject start17/01/2022
Cancellation 1?31/01/2022
Cancellation 2?07/02/2022
Last enrolment30/01/2022
Withdraw – Financial?12/02/2022
Withdraw – Academic?05/03/2022
Teaching census?11/02/2022