Lead the way in Innovation, Technology & Design
Our economy is on the cusp of an Industrial Revolution, where technology and innovation exploration will be advancing more than ever before. Gain the essential skills needed for the next generation of jobs and thrive in our forthcoming futuristic environment, with a Bachelor of Interactive Media & Design.
"It’s about mentoring inspiring young minds full of inquisitive thought, entrepreneurship, a love of creativity, design, and technology, and helping them set goals and channel their creative energies to solve real-world problems."
- Assistant Professor Dr. James Birt
Specialisation within the degree includes:
Computer Games, Digital Media, Advertising, Communications and Film & Television.
State of the art resources
Students have complete access to the Level Up Lab and Computing Labs. The level up and computing labs are made up of 3 facilities, specifically tailored for the development of desktop, mobile and console applications. These include virtual reality, augmented reality, 3D printing, websites, apps and games.
Communications and Digital Media Experience Day
Are you interested in studying Communications and Digital Media? Gain an insight into the program by attending our Communications and Digital Media Experience Day!
When: Wednesday, 28 June 2017
Where: Bond University, Gold Coast
Register your attendance.
* This event is complimentary for Year 10, 11 and 12 students and one parent.
About the program
The Bachelor of Interactive Media and Design prepares students for a fast-paced career in innovative design, technology and cutting edge interactive experiences. Students will be exposed to a practical skills driven curriculum nurtured through mentoring focused on creative industries standards in art, design and coding. Subjects are available that focus on developing skills in graphic design, website design and deployment, 3D modelling and animation, computer games and interactive experience creation, narratology, visual communication, virtual and augmented reality, critical thinking and problem solving and working with emerging technologies. Specialisations within the degree include Computer Games, Digital Media, Advertising, Communications and Film and Television.
The creative industries is a growing market, with a variety of career opportunities. A Bachelor of Interactive Media and Design gives students design, web, and communication skills to pursue a career in computer games, digital media, advertising, film and television, and communication. Graduates of this program will have conceptual and practical knowledge to enable them to enter the creative industries. They will have the skills to manage and advance this knowledge, identify and solve problems with creative solutions, produce new content for many purposes and demonstrate professional practice, initiative and the ability to work in dynamic and multi-disciplinary teams. Graduates could expect to find employment as a 2D and 3D Animator, Advertising creative, Arts Director/Visual Designer, Interface Designer, Project Designer, Multimedia Developer, Web Designer, Level Designer, Programmer, Quality Assurance Tester, Storywriter.
The Bachelor of Interactive Media and Design program comprises 24 subjects, as follows:
University core subjects (3)
- CORE11-001 Critical Thinking and Communication (CORE 1)
- CORE11-002 Leadership and Team Dynamics (CORE 2)
- CORE11-003 Ethical Thought and Action (CORE 3)
Foundation subjects (6)
- Design Communications (MMDE11-100)
- Responsive Web Design (MMDE11-200)
- Sketching With Code (MMDE11-300)
- 3D Modelling and Visualisation (MMDE12-250)
- Digital Media and Society (COMN12-302)
- Interactive Experience (GAME12-315)
- Interactive Media Design Studio 1 (MMDE12-251)
- Interactive Media Design Studio 2 (MMDE12-252)
- Interactive Media Design Studio 3 (MMDE12-253)
Two specialist majors (12) chosen from the following list of majors:
Choose at least one of the following:
- Digital Media Design
- Computer Games
If you do not wish to take both of the above, you may choose a second major in one of the following areas:
- Film and Television
Most students undertake four (4) subjects per semester (equivalent to 40 credit points). You may however enrol in fewer subjects and extend your degree over a longer period.
Bond University's teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Year 12 school leaver
Bond University requires the successful completion of Year 12 or equivalent for entry to Bachelor level programs. Bond does not rely solely on the Overall Position (OP) or the Australian Tertiary Admission Rank (ATAR). Rather, a range of criteria are also considered such as extracurricular activities and personal attributes, including outstanding leadership qualities and community involvement.
International Secondary School students
For more information for International Students, including the International Baccalaureate, please go to the International Secondary School equivalency page.
Alternative entry pathways
For those applicants who do not currently have the required academic qualifications, there are a number of alternative entry pathways:
- Bond University Tertiary Preparation programs
- Bond University Diploma programs
- Other institutional Tertiary Preparation Programs
- Vocational education and training qualifications (Certificate IV and above)
- Prior higher education experience (at this university or another)
- Special Tertiary Admissions Test (STAT)
- Professional or para-professional qualifications/experience
- Employment experience verified by a statement of service from the employer stating the position title and length of service and a very brief statement on the tasks undertaken.
For more information on what is required please visit our how to apply page.
English language proficiency requirements
As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English language proficiency requirements for university study.
Credit for prior study
Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information
How to apply
Meet our Academics
Dr Penny de Byl teaches and researches in Games Development and Interactive Multimedia at Bond University, Australia. Prior to this she taught serious games theory in Breda, The Netherlands and computer science at the University of Southern Queensland. In 2007 she won a national award for her work in Virtual Worlds, in 2008 a National Teaching Excellence & Research Fellow Award and in 2011 a citation for outstanding contributions to learning from the Australian Teaching and Learning Council. She has published widely in peer reviewed journals and is the author of four books on game development including the acclaimed “Holistic Game Development”. Dr de Byl has coordinated research units and developed degree programs in the areas of computer games, multimedia and educational technology. Penny also has industry experience in research in formation systems, web design and development, computer games design and development. Her research interests include affective computing, educational technology and serious games. At Bond Penny teaches game development, animation and procedural art.
James is Assistant Professor of Interactive Media and Design and holds a PhD in Software Engineering and Artificial Intelligence. James has been a Software Engineer and academic for fifteen years and his teaching and research interests intersect around his work in multimedia technology and visualisation. The distinctive contribution James brings to education is in multimedia teaching and learning, where he has received two Institutional Teaching and Learning Awards and a 2014 Australian Office of Learning and Teaching citation for outstanding contributions to student learning. His citation titled 'Improving Student Learning and Engagement through Practical Juxtaposition of Art and Science in Multimedia Education” identifies that an essential graduate attribute of multimedia students is an applied understanding of visual literacy to enhanced engagement and employment successes. This outstanding contribution achieves this literacy by addressing and accommodating the diversity in learning styles between students with an inclination towards either arts or computer science. James utilises novel pedagogical approaches, technology, curriculum and resources to balance the science and art predilections of his students, whilst supporting them with learning how to learn. James’s teaching philosophy is built around learners and professionals adapting to and comprehending multiple disciplines and skills in computing science, art design and technology to remain internationally competitive and motivated.
James recently co-authored an article titled ‘Augmenting Reality for Augmented Reality’, which featured in the Association for Computing Machinery’s ACM interactions magazine. The ACM is the largest educational and scientific computing society in the world. The article explores the research that has been undertaken as part of Dr Birt’s ‘Mixed Reality Research Lab’ at Bond.
Scott Knight is Assistant Professor of film, television and videogames at Bond University.
Scott is head of Cinema Studies at Bond University where he has been teaching film history and aesthetics since 1994. With Professor Jeff Brand, Scott designed the critical studies component of the degree programme in computer games in 2007 and has been teaching Computer Game Culture and Audience and Computer Game Form, Style & Narrative ever since. He has extensive experience in film festival programming and curation, holding the role of programmer of the Brisbane International Film Festival from 1993 to 2012. Scott has authored papers on various aspects of the cultural aesthetics of media including fan cultures, censorship issues, videogame history, and critical game studies. His research interests and expertise include avant-garde film, music video, the horror genre, cult media, and the Star Wars saga. He is currently engaged in research on the formal characteristics of film-to-videogame adaptation.
James is an adjunct teaching fellow, lecturer, and higher-degree research student at Bond University. At present he is researching the phenomenon of freeplay where players create novel play within the confines of existing videogames and game environments through the act of defining new rules and setting new play objectives using fundamental mechanics. In addition to his research, James teaches multimedia and computer games related subjects, and maintains an active connection to industry through the management of his multimedia and games development company.
A veteran games developer with forty game projects under his belt over the span of a decade-long career, Jakub now passes on his knowledge to Bond’s students in his capacity as an adjunct teaching fellow, lecturer and PhD student. Jakub’s work covers a myriad of genres and platforms, from small mobile games to sprawling console role-playing games. At Bond, his research focus is on open-world RPGs as a means of transmitting cultural knowledge.
Studying IMD at Bond provided me with the skills and knowledge to help grow a business from $3000 to over $60 million in revenue, in three years. Although my fondest memory of Bond was bull shark fishing in Lake Orr, I also learned many valuable skills that have allowed me to be involved in developing and participating in the launch of hundreds of successful mobile and web app start-ups.
If you have the opportunity to attend this amazing school, I would advise to do it without a doubt.
Dane Matheson - Head of Growth Strategy for Appster, San Francisco
Jade Mulholland - Director of Nexus Social Network, Brisbane
Under the mentorship and expertise of Bond’s IMD Academics, I was able to create and release the mobile game 'Affection Collection' for the RSPCA which went to number one in the Apple App Store. My fondest memory from my time at Bond was staying up until 2am with my best friend– we had just finally nailed the main gameplay mechanic of our AR capture-the-flag style racing game … we were so tired and happy we just sat there on the floor playing. This degree helped unlock my career through which I am now applying the core skill sets and programming expertise.
Saxon Cameron - Front End Developer for Deloitte Digital, Melbourne
I thoroughly enjoyed working on group projects at Bond– Before I started my degree I was a little shy and preferred working alone. That changed once I met the many extremely talented people in my class; who soon became my group mates. Bond opened a lot of doors for me! My advice for future students would have to be that: Classes and grades are important, but don’t underestimate the value of outside learning. Through the connections I made at Bond, I was able to pick up various external projects and internships which gave me real world technical skills and experience.
Danielle Bailey - Creative Director of Fuel Mobile Games, Vancouver
One of my warmest memories of Bond was my final multimedia project that I finished with minutes to spare before having to email it off to Pixar studios, as part of my graduate entry piece. Bond helped me build adaptive and professional skills, and gave me lifetime friendships with the most intelligent and inspiring people. If you are considering study at Bond, I would say:
Don’t think about it... Do it! You won’t regret it. The best quality education in the quickest time.
Priscilla Fox - Freelance Digital & Web Design, Sydney
I was in the first class when the Unity Game Engine was introduced into the curriculum. My lecturer facilitated and nurtured my intrigue over the course of that semester to the point where game programming became a true passion of mine. That is a learning experience I will never forget. To anyone thinking of studying at Bond, my advice is:
Don’t be afraid to lose some sleep and work hard... it pays off! Completing an IMD degree at Bond allowed me to gain enough experience to be confident when diving head first into the competitive world of game development.
Simon Lydiard - Games Programmer for The Binary Mill, Gold Coast
After graduating from Bond University, Norwegian student Kasper-Niclas Andersen went on to Co-Found a tech startup company, SYNQ. Headquartered in Oslo, Norway, SYNQ has developed a video API which enables developers to quickly deploy and maintain video functionality in apps or websites. The company will expand into the United States, starting with San Francisco in February 2017 and was recently featured in 'TechCrunch', a leading online publisher of technology industry news globally.
1. Why did you decide to study at Bond University? Why did you choose to study Interactive Media & Design and what did you like about studying at Bond?
I wanted to study in a faraway country because it seemed like it would be an exciting and educational (not only academic) experience. I chose to study Multimedia Design at Bond because the degree offered a good mix of courses relevant to my obsession with design, from UI and UX to 3D and graphic design.
2. Describe your Bond experience?
My Bond experience can be characterised by high-quality education at a beautiful campus with top-notch facilities, new friendships as well as new experiences that I’ll remember for the rest of my life. I am especially fond of the memories I made with my two Aussie flatmates whom I met in class and moved in with during my first semester.
3. What you feel is the difference between studying at Bond University?
I believe Bond is different in that the classes are quite small, which I think is positive for each students’ engagement in the respective course. The facilities are modern and the campus itself is stunning with its characteristic architecture and plentiful facilities.
4. In your current position, what are your main responsibilities?
My responsibilities are mainly creative direction and UI design - both traits I was introduced to during my time at Bond, where I got my Bachelors degree in Multimedia Design.
5. What are your career plans/goals?
Starting a business has been very exciting and this year will be even more exciting, as we’ll be establishing our company in San Francisco! Our ambition at SYNQ is to become an industry leading video API for developers, to become for video what 'Twilio' is for messaging.
6. Would you recommend studying at Bond, if so, why?
I would recommend studying at Bond because of the quality of education and because I got to know people from all corners of the world at a location that offers 300 days of sunshine each year!
“I thoroughly enjoyed my time at Bond University as a Study Abroad Student. At Bond, I felt like I had the tools to succeed in my chosen course and had fun exploring Interactive Media and Design. I've never been in a class of only four people before, and at the beginning, it definitely made me nervous. However, having a class that small was wonderful because it offered me a very personable experience, with someone who had a vast wealth of knowledge and many years of experience. I have not found this at other universities as the class sizes are so large, and I generally interact with Teaching Assistants rather than my Professors.
I can't describe how valuable it was to work in an environment where we created a product from start to finish, and where we could utilise resources as if we were in the industry rather than an academic setting. I have gained confidence that there will be a place for me somewhere in this industry in the future. I am also so grateful to have gained a mentor who probably has more faith in me than I do myself!”