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DIGM11-100: Graphic Design and Content Creation September 2021 [Standard]

General information

Graphic Design and Content Creation provides students with an introduction to visual communication principles and graphic design elements such as colour, type, line, shape and form as foundations for understanding the aesthetic, functional and social applications of design. Students will apply these principles practically, using industry standard digital creation tools including, Adobe Creative Suite to produce their own creative digital portfolio.


Academic unit:Faculty of Society & Design: Interactive Media & Design
Subject code:DIGM11-100
Subject title:Graphic Design and Content Creation
Subject level:Undergraduate
Semester/Year:September 2021
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Lecture: x12 (Total hours: 24) - No Description
  • Computer Lab: x12 (Total hours: 24) - No Description
  • Personal Study Hours: x12 (Total hours: 72) - No Description


Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

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Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Identify and translate the fundamental elements, principles and perspective applied to visual design communications.
  2. Critically reflect on the learning journey and identify connections to emerging computational design methods.
  3. Consolidate theoretical and conceptual visual design constructs through to finished form ready for production.
  4. Develop a problem solving strategy to achieve a successful outcome.
  5. Work collaboratively and cooperatively with others to affect positive outcomes.
  6. Communicate effectively using oral, written and visual communication techniques.


Assessment details

TypeTask%Timing*Outcomes assessed
Design Project § Brand Style Guide 40% Progressive 1, 2, 3, 4, 5, 6.
*Technical Skills Test Week 12, in-class tutorial, Design Challenge 20% Week 12 1, 3, 4.
*Showcase Portfolio Creative Design Portfolio 40% Week 13 1, 2, 3, 4, 6.
  • § Indicates group/teamwork-based assessment
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Policy on plagiarism

The University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Accessibility and Inclusion Support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

Explore the elements of design including space, point, line, shape, proportion, texture, tone, value and colour.

Students will examine the foundation and fundamental design principles of focal point, emphasis - movement eye patterns, contrast and balance.

Gestalt theory focuses on cognitive behaviours influencing designers visual perception - explore aspects of figure ground, proximity, similarity, continuity and closure.

Explore the importance of typography in graphic design, how it can be used as text to read, as a shape and visual element where the choice of typeface conveys an emotion or a mood.

The design process is a problem-solving exercise with considerations to historic, cultural, ethical, contemporary and technical influences. Explore the ability to see connections and relationships, to think in intuitive, non-verbal, and visual terms.

The relationship of grid systems (modular, baseline and manuscript) will be introduced including the Golden ration to enhance design communication for the web and print.

Additive and subtractive colour theory will be introduced including how we see colour, colour modes and systems for print and digital/web application.

The Colour Affects System, key principles and the link between colour and human behaviour will be examined including how this applies to commercial applications in interior design, product design, fashion design, web design, packaging, corporate identity and branding.

Successful companies use brand personality to identify with their ideal consumers explore the fundamental human characteristics and emotions attributed to a brand.

Learn to apply innovation in graphic design tools using artificial intelligence and machine learning in a common framework to improve the design and delivery of digital experiences.

A brand style guide is the primary visual DNA of a company’s branding, it can also reference grammar, tone, word usage and point of view. Learn to describe, define and present examples of what your brand looks like in various visual media such as print, internet and broadcast.

The exclusive right of graphic designers to control reproduction and commercial exploitation of creative works will be examined including copyright and creative commons.

Approved on: Jul 7, 2021. Edition: 1.6
Last updated: Sep 20, 2021.