Helping out a local acupuncturist was an unexpected benefit for students completing the Bond Business School subject Internet Marketing.
Each semester, one company is invited to be a client for the main assessment project. Working in groups, the students prepare an internet marketing and website strategy for the company.
Students get the opportunity to analyse real business challenges and provide practical solutions for the situation.
Michael McCarthy, who owns an acupuncture and Chinese medicine business called AcuMan, was the privileged client for Bond’s September semester.
“Working with the Bond students as part of their project has been really beneficial. I met with the student several times and then at the end of the semester, the groups each presented their proposals for me,” said Mr McCarthy.
“I was very impressed with the level of detail and quality of the presentations, which included a range of options to assist me in my online endeavours. They also provided valuable market insights for my industry.
“I’m looking forward to reviewing the proposals in depth and actioning them in the New Year.
“Having the opportunity to participate in a project like this has helped me realise more potential in my own business.”
Using real-life projects is a regular part of the Faculty’s teaching philosophy and enables students to gain a greater understanding of how theory translates in the workplace.
If your business would like to provide a project for our students, please contact Sara Comi, Industry and Student Placement Officer, on 07 5595 2234 or email scomi@bond.edu.au.