Corporate real estate is generally recognised as being the second biggest cost to organisations after staff. The effective management of such assets calls for a fundamental understanding of the operation of the property market and the operational needs of the business occupier. This subject adopts a strategic approach to the management of the corporate property asset and focuses on how such assets can be utilised to add value to the primary business activity of an organisation. To achieve this, the subject aims to provide a generic framework to assist with the analysis of a corporate real estate portfolio as practical aid for stakeholders in the management of this major asset. The program is structured around three themes: the analysis of the real estate asset and its value maximisation; the different roles property plays within an organisation, society and the economy and the importance of taking a strategic approach to the management of the real estate asset.
|Faculty||Faculty of Society & Design|
1. Explain the financial implications of real estate within a business organisation.
2. Delineate the unique characteristics of real estate as an asset class and its implications for property asset management.
3. Develop real estate strategies (including budgeting) that support corporate goals.
4. Evaluate different modes of property ownership and asset management techniques for value maintenance.
5. Assess and identify the spatial needs of employees within a contemporary business organisation.
6. Identify the components of service quality and measure customer satisfaction level.
7. Develop strategies to manage corporate real estate performance risk.
8. Appreciate the challenges of implementing changes and devise methods to overcome them.
Future offerings not yet planned.