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PUBR71-102: Public Relations Masterclass

Description

Students are introduced to public relations from a management perspective as a critical function in all industries across corporate, government and not-for-profit organisations. Public Relations Masterclass delivers a comprehensive conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. Students will critically evaluate present structure and future directions of public relations in the context of a global society, including key concepts such as ethical practice, public interest, media and social media, community engagement, and issues and crisis management. You will apply this knowledge to creating and pitching an authentic campaign for the semester client. 

Subject details

TypePostgraduate
CodePUBR71-102
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • January 2021 [Non-Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $3,840
  • Commencing in 2021: $4,040

Learning outcomes

1. Understand and evaluate public relations theory and practice as a critical management function.
2. Critically appraise and articulate the roles and responsibilities of professional and ethical public relations in corporate, government and not-for-profit organisations and its intersection with other professional communication disciplines.
3. Demonstrate theoretical and practical public relations knowledge and skills through analysing, creating and pitching authentic campaigns.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Non-Standard Offering
Enrolment opens12/11/2019
Semester start13/01/2020
Subject start10/02/2020
Cancellation 1?21/02/2020
Cancellation 2?23/02/2020
Last enrolment19/02/2020
Withdraw – Financial?02/03/2020
Withdraw – Academic?15/03/2020
Teaching census?01/03/2020