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PUBR13-314: Sport Public Relations


Public relations is a fundamental element of any sports communication and marketing strategy and can be an extremely cost-effective way for an organisation to enhance reputation, service or product. Public relations is used in the sports industry to raise awareness, inform and educate, build trust, connect, give people a reason to support and create fan engagement. The relevance and impact of public relations in the marketing communications mix is explored in the context of campaign planning, stakeholder engagement, sponsorship, and issues and crisis management, across sports organisations, teams and players at professional and grassroots levels. Students will apply this knowledge to creating and pitching an authentic campaign for the semester sports client. 

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • September 2020 [Standard Offering]
  • September 2021 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Current: $5,010
  • Commencing in May 2021: $5,260

Learning outcomes

1. Understand and evaluate sport public relations theory and practice through case study analysis and application.
2. Appraise and articulate the roles and responsibilities of professional and ethical public relations in the sport environment.
3. Demonstrate theoretical and practical public relations knowledge and skills through creating and developing authentic communication materials.
4. Work effectively as part of a development team to create and pitch an authentic campaign for the semester sports client.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens02/08/2020
Semester start14/09/2020
Subject start14/09/2020
Cancellation 1?28/09/2020
Cancellation 2?05/10/2020
Last enrolment27/09/2020
Withdraw – Financial?10/10/2020
Withdraw – Academic?31/10/2020
Teaching census?09/10/2020