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PUBR12-100: Social Media Strategy and Tactics

Description

Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. The subject takes a hands-on, practical approach underpinned with applied theoretical knowledge that informs the strategic and planned use of social media channels and messaging. Throughout the subject, you will analyse industry best practices and create a suite of social media tactics. This subject embodies experiential, authentic learning: you will learn by doing, produce work informed by theory and policy, and reflect on social media use compared to best practice.

Subject details

TypeUndergraduate
CodePUBR12-100
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • May 2022 [Standard Offering]
  • May 2023 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2022: $5,260
  • Commencing in 2023: $5,400

Learning outcomes

1. Analyse, produce, and evaluate strategic social media communication. 2. Apply theoretical knowledge in a practical context. 3. Apply skills gained from practical experience in a broader industry context. 4. Develop social media strategies and implement selected social media tactics.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens20/03/2022
Semester start16/05/2022
Subject start16/05/2022
Cancellation 1?30/05/2022
Cancellation 2?06/06/2022
Last enrolment29/05/2022
Withdraw – Financial?11/06/2022
Withdraw – Academic?02/07/2022
Teaching census?10/06/2022