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PUBR12-100: Social Media Strategy and Tactics

Description

Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. A hands-on, practical approach is underpinned with applied theoretical knowledge which informs the strategic and planned use of social media channels and messaging. Students will analyse industry best practice and create your own suite of social media tactics. This subject embodies experiential, authentic learning: students learn by doing, are informed by theory and policy, and reflect on social media use in comparison to best practice.  

Subject details

TypeUndergraduate
CodePUBR12-100
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • May 2021 [Standard Offering]
  • May 2022 [Standard Offering]
  • May 2023 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Current: $5,010
  • Commencing in May 2021: $5,260

Learning outcomes

1. Analyse, produce, and evaluate strategic social media communication.
2. Apply theoretical knowledge in a practical context.
3. Apply skills gained from practical experience in a broader industry context.
4. Develop social media strategies and implement selected social media tactics.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens21/03/2021
Semester start17/05/2021
Subject start17/05/2021
Cancellation 1?31/05/2021
Cancellation 2?07/06/2021
Last enrolment30/05/2021
Withdraw – Financial?12/06/2021
Withdraw – Academic?03/07/2021
Teaching census?11/06/2021