MKTG71-600: Marketing Fundamentals

Description

An introduction to the essentials of marketing critical to managing profitable customer relationships in today’s dynamic and connected environment. You will learn how to acquire and retain the right customers through the application of consumer behaviour, market research, market segmentation, targeting, positioning and customer relationship management. The primary aim of this subject is to foster a customer-centric orientation and a marketing mindset when addressing business issues.

Subject details

Learning outcomes

1. Demonstrate knowledge of fundamental marketing concepts.
2. Apply fundamental marketing concepts to critically evaluate a marketing problem.
3. Demonstrate leadership, initiative and teamwork through participation in a group assignment that applies the fundamental concepts of marketing to critically evaluate a marketing problem.
4. Demonstrate effective oral communication skills required of marketing professionals.
5. Demonstrate effective written communication skills required of marketing professionals.

Enrolment requirements

Subject outlines

• September 2021 [Standard - ‎]
• May 2021 [Standard - ‎]
• September 2020 [Standard - ‎]
• May 2020 [Standard]
• September 2019 [Standard]
• May 2019 [Standard]
• September 2018 [Standard]
• May 2018 [Standard]
• September 2017 [Standard]
• May 2017 [Standard]

Subject dates