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MKTG71-600: Marketing Fundamentals

Description

An introduction to the essentials of marketing critical to managing profitable customer relationships in today’s dynamic and connected environment. You will learn how to acquire and retain the right customers through the application of consumer behaviour, market research, market segmentation, targeting, positioning and customer relationship management. The primary aim of this subject is to foster a customer-centric orientation and a marketing mindset when addressing business issues.

Subject details

TypePostgraduate
CodeMKTG71-600
EFTSL0.125
FacultyBond Business School
Semesters offered
  • May 2022 [Standard Offering]
  • September 2022 [Standard Offering]
  • May 2023 [Standard Offering]
  • September 2023 [Standard Offering]
Credit10
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2022: $5,570
  • Commencing in 2023: $5,710

Learning outcomes

1. Demonstrate knowledge of fundamental marketing concepts. 2. Apply fundamental marketing concepts to critically evaluate a marketing problem. 3. Demonstrate leadership, initiative and teamwork through participation in a group assignment that applies the fundamental concepts of marketing to critically evaluate a marketing problem. 4. Demonstrate effective oral communication skills required of marketing professionals. 5. Demonstrate effective written communication skills required of marketing professionals.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens18/07/2021
Semester start13/09/2021
Subject start13/09/2021
Cancellation 1?27/09/2021
Cancellation 2?04/10/2021
Last enrolment26/09/2021
Withdraw – Financial?09/10/2021
Withdraw – Academic?30/10/2021
Teaching census?08/10/2021
Standard Offering
Enrolment opens20/03/2022
Semester start16/05/2022
Subject start16/05/2022
Cancellation 1?30/05/2022
Cancellation 2?06/06/2022
Last enrolment29/05/2022
Withdraw – Financial?11/06/2022
Withdraw – Academic?02/07/2022
Teaching census?10/06/2022