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HRTM12-206: Tourism Analysis and Evaluation


Operators, investors, and government authorities increasingly rely on research data to inform decisions that aim to maximise financial returns, social and economic benefits of tourism-related projects. In this subject, you will learn about relevant tourism databases and develop skills in collecting, analysing, and reporting data in formats that are accessible to various tourism stakeholder groups. You will develop skills that are important in a tourism or hospitality operations management role, where you will need to read and interpret data to make decisions, and for roles in government or semi-government tourism management organisations, where you would be required to conduct analysis and communicate results to stakeholders.

Subject details

FacultyBond Business School
Semesters offered
  • May 2022 [Standard Offering]
  • May 2023 [Standard Offering]
Study areas
  • Hotel and Tourism
Subject fees
  • Commencing in 2021: $5,260
  • Commencing in 2022: $5,260

Learning outcomes

1. Identify tourism research problems and frame simple research questions. 2. Describe measurement approaches and challenges for economic, social, and environmental impacts of tourism. 3. Locate and use secondary tourism data sources. 4. Design simple primary data collection instruments and strategies. 5. Demonstrate basic quantitative and qualitative data analysis techniques. 6. Report tourism data and analyses in a format appropriate for relevant stakeholder groups. 7. Conduct a simple tourism project evaluation using a triple bottom line framework.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens21/03/2021
Semester start17/05/2021
Subject start17/05/2021
Cancellation 1?31/05/2021
Cancellation 2?07/06/2021
Last enrolment30/05/2021
Withdraw – Financial?12/06/2021
Withdraw – Academic?03/07/2021
Teaching census?11/06/2021