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GMBA71-206: Marketing Management


This course focuses on providing students with an understanding of the principles of marketing and marketing management. It is designed to develop analytical and decision making skills in marketing. Students will learn the marketing concept and be introduced to frameworks with which to analyse: product markets; marketing tools and strategies such as segmentation, differentiation and targeting; and positioning tactics using the marketing mix (product, price, promotion and distribution channels). Once you develop “marketing mind,” your way of viewing the world, thinking, and interacting with people will change, and that is what I intend to achieve through this course. At the end of this course, you will find yourself at the start line for entering the chaotic business world.

Subject details

FacultyBond Business School
Semesters offered
  • September 2020 [Non-Standard Offering - Bond-BBT]
  • January 2021 [Non-Standard Offering - Bond-BBT]
  • September 2021 [Non-Standard Offering - Bond-BBT]
  • January 2022 [Non-Standard Offering - Bond-BBT]
Study areas
  • Business and Commerce

Learning outcomes

1. Evaluate and create a basic marketing plan
2. Demonstrate an ability to apply the appropriate language and vocabulary of marketing to the successful and ethical running of an enterprise
3. Utilize the Web and other resources to conduct basic marketing research for both domestic and international environments.
4. Demonstrate, through written assignments and class discussion, an understanding of the relationship between marketing concepts and larger business and social contexts in global market.

Enrolment requirements

Requisites: ?


Restrictions: ?
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Non-Standard Offering - Bond-BBT
Enrolment opens10/11/2019
Semester start01/01/2020
Subject start13/01/2020
Cancellation 1?26/01/2020
Cancellation 2?29/01/2020
Last enrolment24/01/2020
Withdraw – Financial?07/02/2020
Withdraw – Academic?23/02/2020
Teaching census?06/02/2020
Non-Standard Offering - Bond-BBT
Enrolment opens02/08/2020
Semester start01/09/2020
Subject start07/09/2020
Cancellation 1?22/09/2020
Cancellation 2?26/09/2020
Last enrolment20/09/2020
Withdraw – Financial?07/10/2020
Withdraw – Academic?25/10/2020
Teaching census?06/10/2020