Description
This course focuses on providing students with an understanding of the principles of marketing and marketing management. It is designed to develop analytical and decision making skills in marketing. Students will learn the marketing concept and be introduced to frameworks with which to analyse: product markets; marketing tools and strategies such as segmentation, differentiation and targeting; and positioning tactics using the marketing mix (product, price, promotion and distribution channels). Once you develop “marketing mind,” your way of viewing the world, thinking, and interacting with people will change, and that is what I intend to achieve through this course. At the end of this course, you will find yourself at the start line for entering the chaotic business world.
Subject details
Type | Postgraduate |
Code | GMBA71-206 |
Faculty | Bond Business School |
Semesters offered |
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Credit | 10 |
Study areas |
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Learning outcomes
1. Evaluate and create a basic marketing plan 2. Demonstrate an ability to apply the appropriate language and vocabulary of marketing to the successful and ethical running of an enterprise 3. Utilize the Web and other resources to conduct basic marketing research for both domestic and international environments. 4. Demonstrate, through written assignments and class discussion, an understanding of the relationship between marketing concepts and larger business and social contexts in global market.
Enrolment requirements
Requisites: ? | Nil |
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Restrictions: ? |
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure. |
Subject outlines
- September 2021 [Online]
- January 2021 [Online]
- September 2020 [Online - Marketing Management]
- January 2020 [Online - Bond-BBT]
- September 2019 [Online]
- January 2019 [Online - Bond BBT]
- September 2018 [Online - Bond-BBT]
- May 2018 [Online - Bond-BBT]
- January 2018 [Online]
- September 2017 [Online - BBT]
- May 2017 [Online]
Subject dates
Non-Standard Offering - Bond-BBT | |
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Enrolment opens | 18/07/2021 |
Semester start | 01/09/2021 |
Subject start | 13/09/2021 |
Cancellation 1? | 28/09/2021 |
Cancellation 2? | 02/10/2021 |
Last enrolment | 26/09/2021 |
Withdraw – Financial? | 13/10/2021 |
Withdraw – Academic? | 31/10/2021 |
Teaching census? | 12/10/2021 |
Non-Standard Offering - Bond-BBT | |
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Enrolment opens | 14/11/2021 |
Semester start | 01/01/2022 |
Subject start | 17/01/2022 |
Cancellation 1? | 31/01/2022 |
Cancellation 2? | 04/02/2022 |
Last enrolment | 29/01/2022 |
Withdraw – Financial? | 14/02/2022 |
Withdraw – Academic? | 03/03/2022 |
Teaching census? | 13/02/2022 |