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GMBA70-209: Strategic Management


This subject provides an introduction to the main theories and frameworks used for understanding the strategic management process of organisations. The strategic management process is defined as the full set of commitments, decisions, and actions required for a firm to achieve competitive advantage. In order to successfully engage in these activities, managers must be able to effectively analyse the external environment in which the firm competes and identify key resources and capabilities that can be leveraged to create a competitive advantage. Further, it is critical to understand fundamental business-level strategies for deploying those resources, the role of corporate-level strategies in setting the activities and boundaries of the firm and strategies for competing internationally as well as the challenges associated with implementing such strategies. Today, as expectations regarding the role of business in society continue to shift, it is also crucial that managers be aware of salient objectives that extend beyond increasingly dated notions of maximising shareholder value. This subject introduces students to these and other, related, strategy activities and provides them with the tools necessary to analyse the relevant elements of the business environment and develop effective management strategies.

Subject details

FacultyBond Business School
Semesters offered
  • May 2022 [Non-Standard Offering - Bond-BBT]
  • May 2023 [Non-Standard Offering - Bond-BBT]
Study areas
  • Business and Commerce

Learning outcomes

1. Demonstrate an understanding of the fundamental issues and challenges associated with developing an effective management strategy. 2. Demonstrate an understanding of the major strategic management theories and concepts concerning the processes of management strategy relevant to addressing those issues 3. Demonstrate skills in applying frameworks and concepts to a range of business problems such that they are able to diagnose underlying causes and develop analysis-based strategic recommendations

Enrolment requirements

Requisites: ?


Restrictions: ?
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

Must be admitted into a BBT/MBA Program

Subject outlines

Subject dates

Non-Standard Offering - Bond-BBT
Enrolment opens20/03/2022
Semester start01/05/2022
Subject start16/05/2022
Cancellation 1?29/05/2022
Cancellation 2?01/06/2022
Last enrolment27/05/2022
Withdraw – Financial?10/06/2022
Withdraw – Academic?26/06/2022
Teaching census?09/06/2022