This subject provides an introduction to the main theories and frameworks used for understanding the strategic management process of organisations. The strategic management process is defined as the full set of commitments, decisions, and actions required for a firm to achieve competitive advantage. In order to successfully engage in these activities, managers must be able to effectively analyse the external environment in which the firm competes and identify key resources and capabilities that can be leveraged to create a competitive advantage. Further, it is critical to understand fundamental business-level strategies for deploying those resources, the role of corporate-level strategies in setting the activities and boundaries of the firm and strategies for competing internationally as well as the challenges associated with implementing such strategies. Today, as expectations regarding the role of business in society continue to shift, it is also crucial that managers be aware of salient objectives that extend beyond increasingly dated notions of maximising shareholder value. This subject introduces students to these and other, related, strategy activities and provides them with the tools necessary to analyse the relevant elements of the business environment and develop effective management strategies.
|Faculty||Bond Business School|
1. Demonstrate an understanding of the fundamental issues and challenges associated with developing an effective management strategy.
2. Demonstrate an understanding of the major strategic management theories and concepts concerning the processes of management strategy relevant to addressing those issues
3. Demonstrate skills in applying frameworks and concepts to a range of business problems such that they are able to diagnose underlying causes and develop analysis-based strategic recommendations
Must be admitted into a BBT/MBA Program
|Non-Standard Offering - Bond-BBT|
|Withdraw – Financial?||11/06/2021|
|Withdraw – Academic?||27/06/2021|