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EXEC71-106: Major Application Project January 2019 [Intensive - Week 8 & Week 4 (of 192)]

General information

In this capstone subject, you will examine a large-scale, complex issue that requires considerable independent study and broad, integrated application of what you have learned in the Executive MBA program to date. Your research project can address an organisational problem or opportunity encountered professionally or a conceptual issue encountered academically. In consultation with the subject coordinator and a chosen academic mentor, you are expected to identify and clearly define the ‘problem’; integrate and apply relevant theory; collect and analyse appropriate data; and formulate reasonable, evidence-based conclusions. The expected deliverables are a professional written and formatted report detailing all aspects of the project and an executive presentation of key elements.


Academic unit:Bond Business School
Subject code:EXEC71-106
Subject title:Major Application Project
Subject level:Postgraduate
Semester/Year:January 2019
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:


    Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
    [email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

    To access these services, log on to the Student Portal from the Bond University website as

    Enrolment requirements

    Requisites: ?


    Restrictions: ? This subject is not available to
    • Study Abroad Students

    Must be admitted into an EMBA Program.

    This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

    Assurance of learning

    Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

    At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

    Program Learning Outcomes (PLOs)

    Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

    Find your program

    Subject Learning Outcomes (SLOs)

    On successful completion of this subject the learner will be able to:
    1. Design an appropriate methodology to study a complex problem utilising relevant theories and concepts.
    2. Evaluate multiple aspects of firm performance using appropriate methods of data analysis.
    3. Integrate executive experience and advanced theoretical knowledge to solve complex business problems.
    4. Reflect on and assess one’s growth as an effective leader and manager.
    5. Prepare a written report articulating research methodology, analysis, findings and conclusions in an academically and professionally appropriate manner.
    6. Deliver a clear, concise, well-organised presentation of project findings and personal insights.


    Assessment details

    TypeTask%Timing*Outcomes assessed
    Presentation Reflective presentation describing MAP process and findings and reflections on personal and professional growth during the EMBA. 20% In Consultation 2, 3, 4, 6.
    Project Plan MAP proposal providing information on the topic and its significance, the theories/concepts being used,data requirements and limitations, expected outcomes and a detailed timeline and project plan (due 4 months prior to submission). 10% In Consultation 1.
    Project Report Detailed report of study, methodology, findings and conclusions; also including a statement of personal reflection on the EMBA and the impact on personal and professional development. 70% In Consultation 2, 3, 4, 5.
    • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
    • C = Students must reach a level of competency to successfully complete this assessment.

    Assessment criteria

    High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
    Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
    Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
    Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
    Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

    Quality assurance

    For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

    Study information

    Submission procedures

    Students must check the [email protected] subject site for detailed assessment information and submission procedures.

    Policy on late submission and extensions

    A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

    Policy on plagiarism

    University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

    Bond University utilises Originality Reporting software to inform academic integrity.

    Feedback on assessment

    Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

    Accessibility and Inclusion Support

    If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

    Subject curriculum

    In an initial meeting led by the subject coordinator, students are provided an overview of the Major Application Project (MAP) including its purpose, structure of assessment and timelines. The roles and expectations of the student, the academic mentor and the subject coordinator are also explained. Three types of project are explained – exploring a business opportunity, analysing a business problem and researching a business phenomenon.

    Although each MAP is unique, there are common elements to every project: identifying a problem/issue (which can be conceptual or practical); integrating multiple theories (and subject matter); designing an appropriate methodology; collecting and analysing data; synthesising data and theory; and reporting findings.

    Provides a more detailed discussion of the requirements of each area, and the specific aspects common to each of the three approaches to the MAP. Additional instruction is given on writing a research proposal, the limitations of research, methodological restrictions and the ethics approval process.

    The subject coordinator will meet with every student individually to discuss their MAP ideas and potential academic mentors.

    Supervisors are expected to meet students at least four times prior to submission of the final report. Students are required to send two written MAP updates to the subject coordinator. The subject coordinator will provide a template for this process. Once the student has completed the update, it is forwarded on to the academic mentor for review and comment prior to submission to the subject coordinator.

    Unless otherwise approved by the subject coordinator, the first update should be submitted following the completion of the research plan. The second update is due at the expected completion of data collection and preliminary analysis.

    Approved on: Mar 29, 2018. Edition: 2.1