Public Relations Writing is a practical subject aiming to develop professional writing skills required by public relations practitioners in areas other than media. Media expertise is addressed separately in Media Relations and Writing for the News Media. Students examine the conventions underlying a variety of writing forms associated with public relations communication including newsletters, brochures, annual reports and websites. They will explore what is involved in writing within a particular genre, for a particular medium, to reach a specific public. Upon completion, successful students will demonstrate proficiency and flexibility in applying strong written and visual communication skills to the wide variety of situations and ever-changing technologies they are likely to encounter in their careers as professional public relations practitioners. Specifically, successful students will be able to demonstrate skills in areas including persuasive and informative message design, speechwriting, brochure copywriting, layout and design, newsletter copywriting including news and feature stories, layout and design, online writing, and basic visual and graphic design.
|Faculty||Faculty of Society & Design|
1. Critically evaluate the roles and responsibilities of the public relations writing function.
2. Apply skills in effective written and oral communication for professional public relations practice.
3. Differentiate the different types of public relations writing techniques for different purposes including written and oral presentation.
4. Work successfully in a team to produce written public relations materials.
5. Demonstrate creativity and innovation in written, oral and visual communication.
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
Assumed Prior Learning (or equivalent):