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PUBR12-250: Public Relations Writing

Description

Public Relations Writing is a practical subject aiming to develop professional writing skills required by public relations practitioners in areas other than media. Media expertise is addressed separately in Media Relations and Writing for the News Media. Students examine the conventions underlying a variety of writing forms associated with public relations communication including newsletters, brochures, annual reports and websites. They will explore what is involved in writing within a particular genre, for a particular medium, to reach a specific public. Upon completion, successful students will demonstrate proficiency and flexibility in applying strong written and visual communication skills to the wide variety of situations and ever-changing technologies they are likely to encounter in their careers as professional public relations practitioners. Specifically, successful students will be able to demonstrate skills in areas including persuasive and informative message design, speechwriting, brochure copywriting, layout and design, newsletter copywriting including news and feature stories, layout and design, online writing, and basic visual and graphic design.

Subject details

TypeUndergraduate
CodePUBR12-250
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • January 2019 [Standard Offering]
  • January 2020 [Standard Offering]
Credit10
Study abroadAvailable to Study Abroad students
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Critically evaluate the roles and responsibilities of the public relations writing function.
2. Apply skills in effective written and oral communication for professional public relations practice.
3. Differentiate the different types of public relations writing techniques for different purposes including written and oral presentation.
4. Work successfully in a team to produce written public relations materials.
5. Demonstrate creativity and innovation in written, oral and visual communication.

Prerequisites

PUBR11-100 Public Relations Principles and Practice is essential and must be taken prior to enrolling in this subject.

Subject outlines

Subject dates

Standard Offering
Enrolment opens12/11/2017
Semester start15/01/2018
Subject start15/01/2018
Cancellation 1?29/01/2018
Cancellation 2?05/02/2018
Last enrolment28/01/2018
Last withdrawal?09/02/2018
Teaching census?09/02/2018