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PUBR12-235: Media Relations

Description

This subject deals with the use of the media by public relations professionals. It includes the development of professional skills in such areas as news releases, media kits and media delivery.

Subject details

TypeUndergraduate
CodePUBR12-235
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • September 2018 [Standard Offering]
  • September 2019 [Standard Offering]
Credit10
Study abroadAvailable to Study Abroad students
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Understanding the media environment and role of media relations in public relations practice;
2. Effective written communication in a media environment;
3. Teamwork;
4. Critical evaluation and problem solving;
5. Effective oral communication;
6. Creativity and innovation.

Prerequisites

PUBR11-100 Public Relations Principles and Practice is essential and must be taken prior to enrolling in this subject.

Subject outlines

Subject dates

Standard
Enrolment opens16/07/2017
Semester start11/09/2017
Subject start11/09/2017
Cancellation 1?25/09/2017
Cancellation 2?02/10/2017
Last enrolment24/09/2017
Last withdrawal?06/10/2017
Teaching census?06/10/2017
Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018