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PUBR12-100: Social Media Tactics


Social Media Tactics provides students with a strong foundation in the use of social media as a strategic public relations tool. It incorporates a solid theoretical framework as well as a hands-on approach to creating social media channels and messaging. This practical component of the subject is underpinned with applied theoretical knowledge which informs the strategic use of Twitter, YouTube, Facebook, Wikipedia and other social media. Theories such as social determinism, the hive mind, social network theory, social learning theory, audience analysis and the like, will inform the construction of social media strategies and tactics. This subject embodies experiential learning: students learn by doing, are informed by theory and policy, and reflect on social media use in comparison to best practice.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • May 2019 [Standard Offering]
  • May 2020 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2019: $4,290
  • Commencing in 2020: $4,340

Learning outcomes

1. Analyse, produce, manage and evaluate social media communication.
2. Apply theoretical knowledge in a practical context.
3. Apply skills gained from practical experience in the topic.
4. Develop and implement selected social media tactics.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018