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PUBR12-100: Social Media Tactics

Description

Social Media Tactics provides students with a strong foundation in the use of social media as a strategic public relations tool. It incorporates a solid theoretical framework as well as a hands-on approach to creating social media channels and messaging. This practical component of the subject is underpinned with applied theoretical knowledge which informs the strategic use of Twitter, YouTube, Facebook, Wikipedia and other social media. Theories such as social determinism, the hive mind, social network theory, social learning theory, audience analysis and the like, will inform the construction of social media strategies and tactics. This subject embodies experiential learning: students learn by doing, are informed by theory and policy, and reflect on social media use in comparison to best practice.

Subject details

TypeUndergraduate
CodePUBR12-100
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • May 2019 [Standard Offering]
  • May 2020 [Standard Offering]
Credit10
Study abroadAvailable to Study Abroad students
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Analyse, produce, manage and evaluate social media communication.
2. Apply theoretical knowledge in a practical context.
3. Apply skills gained from practical experience in the topic.
4. Develop and implement selected social media tactics.

Prerequisites

Recommend PUBR11-100 Public Relations Principles and Practice and COMN12-302 Digital Media and Society.

Subject outlines

Subject dates

Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018