Social Media Tactics provides students with a strong foundation in the use of social media as a strategic public relations tool. It incorporates a solid theoretical framework as well as a hands-on approach to creating social media channels and messaging. This practical component of the subject is underpinned with applied theoretical knowledge which informs the strategic use of Twitter, YouTube, Facebook, Wikipedia and other social media. Theories such as social determinism, the hive mind, social network theory, social learning theory, audience analysis and the like, will inform the construction of social media strategies and tactics. This subject embodies experiential learning: students learn by doing, are informed by theory and policy, and reflect on social media use in comparison to best practice.
|Faculty||Faculty of Society & Design|
|Study abroad||Available to Study Abroad students|
1. Analyse, produce, manage and evaluate social media communication.
2. Apply theoretical knowledge in a practical context.
3. Apply skills gained from practical experience in the topic.
4. Develop and implement selected social media tactics.
Recommend PUBR11-100 Public Relations Principles and Practice and COMN12-302 Digital Media and Society.