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PUBR11-100: Public Relations Principles and Practice

Description

This subject provides a comprehensive conceptual framework that demonstrates how public relations practitioners work in industry, government & institutional organisations. Public relations is dealt with from a management perspective as a positive force in society. Four elements are covered: present structure of the profession & industry; concepts of public relations management;applications of concepts to programs; public relations techniques & practices.

Subject details

TypeUndergraduate
CodePUBR11-100
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • September 2018 [Standard Offering]
  • January 2019 [Standard Offering]
  • May 2019 [Standard Offering]
  • September 2019 [Standard Offering]
  • January 2020 [Standard Offering]
  • May 2020 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Understand and evaluate the public relations process.
2. Appreciate the role and responsibilities of professional and ethical public relations in the context of industry, government and not for profit institutions.
3. Apply theoretical knowledge within a practical context.
4. Identify and apply strategic public relations planning techniques and practices.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens12/11/2017
Semester start15/01/2018
Subject start15/01/2018
Cancellation 1?29/01/2018
Cancellation 2?05/02/2018
Last enrolment28/01/2018
Last withdrawal?09/02/2018
Teaching census?09/02/2018
Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018
Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018
Standard Offering
Enrolment opens11/11/2018
Semester start14/01/2019
Subject start14/01/2019
Cancellation 1?28/01/2019
Cancellation 2?04/02/2019
Last enrolment27/01/2019
Last withdrawal?08/02/2019
Teaching census?08/02/2019