This subject provides a comprehensive conceptual framework that demonstrates how public relations practitioners work in industry, government & institutional organisations. Public relations is dealt with from a management perspective as a positive force in society. Four elements are covered: present structure of the profession & industry; concepts of public relations management;applications of concepts to programs; public relations techniques & practices.
|Faculty||Faculty of Society & Design|
1. Understand and evaluate the public relations process.
2. Appreciate the role and responsibilities of professional and ethical public relations in the context of industry, government and not for profit institutions.
3. Apply theoretical knowledge within a practical context.
4. Identify and apply strategic public relations planning techniques and practices.