Students are introduced to a comprehensive conceptual framework demonstrating how public relations practitioners work in all industries across corporate, government and not-for-profit organisations. In this subject, we view public relations from a management perspective as a positive force in society. Students will evaluate the profession’s present structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. Students will apply this knowledge to creating and pitching an authentic public relations campaign.
|Faculty||Faculty of Society & Design|
1. Understand and evaluate public relations theory and practice through case study analysis and application.
2. Appraise and articulate the roles and responsibilities of professional and ethical public relations in corporate, government and not-for-profit organisations.
3. Demonstrate theoretical and practical public relations knowledge and skills through creating and pitching an authentic campaign.
4. Demonstrate effective oral and written presentation skills.
|Withdraw – Financial?||13/02/2021|
|Withdraw – Academic?||06/03/2021|
|Withdraw – Financial?||12/06/2021|
|Withdraw – Academic?||03/07/2021|