You are viewing this page as a domestic student.
Change to International

You are a domestic student if you are an Australian citizen, a New Zealand citizen or the holder of an Australian permanent visa.

You are an international student whether you are within or outside Australia and you do not meet the domestic student criteria.

Coronavirus (COVID-19): advice and support for the Bond community. Read more

PUBR11-100: Introduction to Public Relations

Description

Students are introduced to a comprehensive conceptual framework demonstrating how public relations practitioners work in all industries across corporate, government and not-for-profit organisations. Public relations is viewed from a management perspective as a positive force in society, through evaluating the profession’s present structure and future directions; concepts of public relations management; ethical practices; and public relations strategies and techniques. Students will apply this knowledge to creating and pitching an authentic public relations campaign.

Subject details

TypeUndergraduate
CodePUBR11-100
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • January 2021 [Standard Offering]
  • May 2021 [Standard Offering]
  • September 2021 [Standard Offering]
  • January 2022 [Standard Offering]
  • May 2022 [Standard Offering]
  • September 2022 [Standard Offering]
  • January 2023 [Standard Offering]
  • May 2023 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $3,890

Learning outcomes

1. Understand and evaluate public relations theory and practice through case study analysis and application.
2. Appraise and articulate the roles and responsibilities of professional and ethical public relations in corporate, government and not-for-profit organisations.
3. Demonstrate theoretical and practical public relations knowledge and skills through creating and pitching an authentic campaign.
4. Demonstrate effective oral and written presentation skills.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens02/08/2020
Semester start14/09/2020
Subject start14/09/2020
Cancellation 1?28/09/2020
Cancellation 2?05/10/2020
Last enrolment27/09/2020
Withdraw – Financial?10/10/2020
Withdraw – Academic?31/10/2020
Teaching census?09/10/2020
Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021
Standard Offering
Enrolment opens21/03/2021
Semester start17/05/2021
Subject start17/05/2021
Cancellation 1?31/05/2021
Cancellation 2?07/06/2021
Last enrolment30/05/2021
Withdraw – Financial?12/06/2021
Withdraw – Academic?03/07/2021
Teaching census?11/06/2021